Universal language

Universal language

New York – Google Translate has teamed up with 18 chefs to create a pop-up restaurant featuring a range of global cuisines.

Article/20025 c55
#EveryoneSpeaksFood Pop-up by Google Translate and Mssngpcs, New York

New York – Google Translate has teamed up with 18 chefs to create a pop-up restaurant featuring a range of global cuisines.

  • Diners could use the app, which features more than 100 languages, to translate the menus
  • The pop-up was accompanied by the hashtag #EveryoneSpeaksFood

Google celebrated its 10th birthday with a novel brand extension concept for the Google Translate app. Each night the pop-up restaurant, Small World, featured a diverse three-course menu to create a melting pot of global cuisines, all written in the local language of that cuisine. The concept was developed in collaboration with the New York-based production and entertainment company m ss ng p eces, which coordinated the ad campaign.

The video begins with a voiceover by one of the 18 chefs involved, Einat Admony, which explains: ‘Food is a universal language because it’s not just a necessity of life but it’s one thing that definitely brings people together.’ Small World celebrates languages and diversity by using technology to make these differences accessible and intelligible to all.

The app, which is available on both iOS and Android, enabled guests to scan the restaurant’s menu in its original language and translate it into their own mother tongue.

​The Big Picture

As the world becomes increasingly well connected, individual nationalities are becoming absorbed into a more global identity. For more, see our macrotrend New Bricolage Living.

Discover More News
Jameel Motorsport turns Fortnite into environmental wake-up call

News

Jameel Motorsport turns Fortnite into environmental wake-up call

Jameel Motorsport and Serviceplan Arabia have launched The Treeless Map, a Fortnite experience designed to raise environmental awareness by removin...
Gaming : Sustainability : Technology
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Japan : Travel : Travel And Hospitality
Stat: Personalisation, pop-culture and social media are reshaping travel

News

Stat: Personalisation, pop-culture and social media are reshaping travel

Personalised recommendations and digital inspiration are reshaping travel, according to Data Axle’s 2025 survey of 1,000 US consumers. As the sprin...
Travel & Hospitality : Stats : Stat
Kia Europe turns road trips into sound journeys for visually impaired people

News

Kia Europe turns road trips into sound journeys for visually impaired people

Automobile manufacturer, Kia Europe and creative agency Innocean Berlin have launched Soundscapes, a creative experiment that transforms the tradit...
Soundscapes : Mobility : Pimp My Ride
Diriyah gets its own Pantone colour as part of cultural revival

News

Diriyah gets its own Pantone colour as part of cultural revival

The historic Saudi city of Diriyah now has a shade to call its own: Diriyah Tan.
Saudi Arabia : Diriyah : Diriyah Biennale
Stat: Consumers sacrifice dining and takeout amid inflation

News

Stat: Consumers sacrifice dining and takeout amid inflation

Amid growing economic uncertainty and inflation concerns, consumers in the US and UK are scaling back on discretionary spending, with 63% cutting b...
Stat : Stats : Spending
O Boticário launches sensual guide for female pleasure

News

O Boticário launches sensual guide for female pleasure

Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the ...
Beauty : Wellness : Brazil
Trendmood translates online clout into physical retail

News

Trendmood translates online clout into physical retail

Instagram beauty scoop account @trendmood1 is making its first foray into physical retail with a Los Angeles pop-up set to open this summer.
Retail : Beauty : Pop Culture & Media
Stat: UK gym market hits record as Gen Z fuel sign-ups

News

Stat: UK gym market hits record as Gen Z fuel sign-ups

The UK gym market reached a record valuation of £5.7bn ($7.6bn, €6.6bn) in 2024, up 8.8% year on year, according to UKactive’s latest report.
Sports : Health : Wellness
Zendaya wears spacesuits by On to champion movement for all

News

Zendaya wears spacesuits by On to champion movement for all

Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of mov...
Fashion : Advertising : On
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN