Switching screens
Nintendo Switch

Switching screens

Japan – Nintendo has announced its latest games console, the Nintendo Switch, which can change from a portable gaming device to a traditional plugged-in console.

Article/20301 284
Nintendo Switch

Japan – Nintendo has announced its latest games console, which can change from a portable gaming device to a traditional plugged-in console.

  • Nintendo aims to bridge the gap between entertainment at home and on the go with its Nintendo Switch console
  • The device can be used by single and multiple players while out of the house

Nintendo has never focused on the dedicated gamer community, but has targeted a larger demographic of casual gamers. It has been a decade since Nintendo introduced the Wii, with its introduction of the Wii remote control unit, which changed how many families played video games.

Now the Nintendo Switch is designed to do the same thing with on-the-go gaming. While portable gamers are a separate category, as the name implies, the Switch enables users to seamlessly switch from a television environment to an outside environment. The device has two controllers that can be detached from the miniature screen. This means it not only gives single gamers more control options than traditional portable devices, but it also enables multiple players to play each other without a television.

‘Nintendo Switch gives gamers the freedom to play however they like,’ said Reggie Fils-Aimé, the president and chief operating officer of Nintendo of America, in a statement. ‘It gives game developers new abilities to bring their creative visions to life by opening up the concept of gaming without boundaries.’

The Big Picture

Just as our mobile phones have changed the way we interact with entertainment, allowing consumers to view it on the go, the Nintendo Switch hopes to change the practices of casual gamers. For more on mobile gaming and shifts in the landscape, see our Video Games Market report.

Discover More News
The Trend: Skintellectual Bodycare

News

The Trend: Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty : Skincare : Longevity
The Big Idea: India’s Beauty Playground

News

The Big Idea: India’s Beauty Playground

To tap into India’s booming beauty market, global and local brands are using skincare-infused make-up, men’s grooming innovations and localised mar...
Beauty : Retail : Indian Beauty Market
The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

News

The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

Colgate is challenging beauty standards and celebrating smile diversity with its latest campaign, My Smile is My Superpower.
Beauty : Diversity : Health And Wellness
The Viewpoint: Embracing True-Age Beauty in China

News

The Viewpoint: Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty : China : Ageing
The Space: Liberty's Fragrance Lounge

News

The Space: Liberty's Fragrance Lounge

On 15 March 2024, luxury department store Liberty opened The Fragrance Lounge, its new innovative space redefining how scents are discovered a...
Beauty : Retail : Fragrance
Download the Future Forecast 2025 report

News

Download the Future Forecast 2025 report

Now that you know what shaped 2024, discover what’s on the horizon. Download our Future Forecast 2025 report comprising 50 new trends across 10 key...
Future Forecast
The Trend: AI Edu-play-tion

News

The Trend: AI Edu-play-tion

In our AI Edu-play-tion microtrend report, we talk to the innovators using generative artificial intelligence to re-imagine screen-free educational...
Technology : AI Education : Gen Alpha
The Big Idea: Five brands shaping the future of voice-activated AI wearables

News

The Big Idea: Five brands shaping the future of voice-activated AI wearables

A significant shift towards touchless devices is playing out in the technology industry, driven by increased commercialisation and accessibility of...
Technology : Voice-Activated AI : Wearable Tech Innovations
The Campaign: Camdom is the world’s first digital condom for safer intimacy

News

The Campaign: Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month (September 2024), condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts a...
Technology : Camdom App : Digital Condom
The Viewpoint: How to master AI

News

The Viewpoint: How to master AI

AI was on everyone’s lips in 2023 as the curiosity about large language models – from individuals and businesses – grew significantly.
Technology : AI Adoption : Mastering AI
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN