Money mission

Money mission

Canberra – Commonwealth Bank of Australia is taking children on an intergalactic quest to help them make better financial decisions.

Article/20431 d65
The Teleporter by Commonwealth Bank of Australia, Australia

Canberra – Commonwealth Bank of Australia is taking children on an intergalactic quest to help them make better financial decisions.

  • Children use the Teleporter Adventures kit, which comprises a virtual reality (VR) storybook and cardboard viewer, to access the experience
  • The bank collaborated with children’s author Ursula Dubosarsky to create the story of Sammy the Space Koala

The bank produced 80,000 kits in collaboration with M&C Saatchi and distributed them to schools across Australia as part of its Start Smart initiative, which is designed to foster financial literacy in children. The headset comprises a flat-pack cardboard viewer that converts any smartphone into a VR device.

The story, which follows Sammy the Space Koala as she journeys to find a unique present for her grandmother, features cautionary lessons about being careful with money, making the right financial decisions and how to distinguish between a ‘need’ and a ‘want’.

‘The Teleporter Adventures is a hybrid of a classic storybook and a VR world,’ says Michael Canning, executive creative director of M&C Saatchi Sydney. ‘As a new platform for immersive storytelling, we hope to reach more kids and communities around Australia with a fun way to learn about money, building on the Commonwealth Bank of Australia’s proud heritage of financial education.’

The Big Picture

In taking steps to safeguard its future customers against reckless spending, the Commonwealth Bank of Australia is taking the role of a long-term thinking Immortal Brand, while the campaign is geared towards members of Generation I who respond to immersive, transmedia storytelling concepts and experiences.

Discover More News
SXSW 2025: Reclaiming social connection with Mozi

News

SXSW 2025: Reclaiming social connection with Mozi

Storyteller Baratunde Thurston led a conversation with Molly DeWolf Swenson and Ev Williams, co-founders of Mozi, exploring the evolution of social...
Design : Technology : Media
FKAHaeckels pilots Pay What You Feel pricing model

News

FKAHaeckels pilots Pay What You Feel pricing model

British skincare brand formerly known as Haeckels (FKAHaeckels) has introduced a Pay What You Feel initiative, allowing customers to choose from fo...
Beauty : Retail : Society
Stat: English trip-hop collective sets a new standard for sustainable gigs

News

Stat: English trip-hop collective sets a new standard for sustainable gigs

English trip-hop collective Massive Attack has broken a world record for the lowest-emissions live music event.
Pop-culture & Media : Sustainability : Travel & Hospitality
SXSW 2025: Manifesting a better future for all

News

SXSW 2025: Manifesting a better future for all

SXSW is a festival of future-thinking, but how can we truly anticipate what’s next? In a thought-provoking session, Rohit Bhargava, bestselling aut...
Design : Technology : Society
Netflix opens new restaurant residency in Las Vegas

News

Netflix opens new restaurant residency in Las Vegas

Netflix is expanding its entertainment empire into immersive dining with Netflix Bites Vegas, a year-long residency at MGM Grand in Las Vegas.
Food & Drink : Pop-culture & Media : Retail
Stat: Tennis participation surges in the US

News

Stat: Tennis participation surges in the US

Tennis participation in the US has hit a record high for the fifth consecutive year, with 25.7m individuals picking up a racket in 2024 – an 8% inc...
Sports & Leisure : Society : Health & Wellness
SXSW 2025: MIT’s vision for the next era of innovation

News

SXSW 2025: MIT’s vision for the next era of innovation

SXSW has evolved from a music and film festival into a global stage for technology and media innovation. With that transformation, it’s only fittin...
Design : Technology : Climate Change
1X unveils soft-touch humanoid robot Neo Gamma for home chores

News

1X unveils soft-touch humanoid robot Neo Gamma for home chores

Norwegian robotics firm 1X has unveiled Neo Gamma, a humanoid robot designed for home use, wrapped in beige knitwear to blend seamlessly into livin...
Design : Technology : Society
Stat: Supermarkets are bringing luxury dining into the home

News

Stat: Supermarkets are bringing luxury dining into the home

As rising costs force high-end restaurants to close, including Le Gavroche and Pollen Street Social in London, British consumers are turning to sup...
Retail : Food & Drink : Finance
ITB Berlin 2025: Digital wallets and India’s rapid outbound tourism growth

News

ITB Berlin 2025: Digital wallets and India’s rapid outbound tourism growth

Digital identities and India’s rapid outbound tourism growth are hot topics for ITB Berlin 2025.
Travel & Hospitality : Global Events : Digital Identity
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN