Who are the Beauty Backlashers?

Who are the Beauty Backlashers?

Global – This tribe of beauty enthusiasts is actively searching for brands, products and processes that enable them to express their love of cosmetics without compromising on their principles.

Article/21315 8df
LS:N Global case study Anea Duratovic by James Maiki

Global – This tribe of beauty enthusiasts is actively searching for brands, products and processes that enable them to express their love of cosmetics without compromising on their principles.

Frustrated by the industry’s repeat false promises, dubious advertising practices, ethnically unrepresentative product lines and use of harmful ingredients, today’s beauty consumers are taking a more considered approach.

‘Increasingly, I’m noticing just how much advertising is compelling me to buy, buy, buy rather than acknowledging that only certain things are going to be beneficial to my skin,’ says Anea Duratovic, 22, a London-based jazz vocalist and Beauty Backlasher who lives a minimalist lifestyle.

Our other tribe members include Chelsea Miller, 24, a Nashville-based marketer who has swapped harsh chemicals for friendly bacteria, and Tashira Halyard, 35, a Virginia-based attorney who is passionate about the convergence of and conflict between politics and beauty.

The Big Picture

  • To find out more about the motivations behind this tribe’s beauty, fashion and media choices, read our Beauty Backlashers tribe
  • Download our Beauty Futures Report 2017 to learn about the shifts in consumer behaviour that will shape the future of the industry
Discover More News
Apple’s Mac for Students campaign showcases university creativity and content creation

News

Apple’s Mac for Students campaign showcases university creativity and content creation

Apple’s latest campaign, Mac for Students, highlights the creativity and innovation of Japan’s university extracurricular groups, known as ‘circles’.
Youth : Sports & Leisure : Technology
New insurance product shields celebrities from cancel culture fallout

News

New insurance product shields celebrities from cancel culture fallout

A new insurance policy is offering high-profile individuals protection against the reputational and financial risks of cancel culture.
Finance : Pop-culture & Media : Society
Stat: Chinese consumers are prioritising spending on health and travel

News

Stat: Chinese consumers are prioritising spending on health and travel

Despite China’s economic slowdown, spending in key sectors is poised to grow, according to AlixPartners’ survey of 3,000 Chinese consumers. &n...
Health & Wellness : Luxury : Travel & Hospitality
Manchester City and Puma put AI-designed kits in fans’ hands

News

Manchester City and Puma put AI-designed kits in fans’ hands

Manchester City FC and Puma are giving fans a say in the club’s official 2026/2027 Third Kit, launching a global vote on 10 AI-generated designs.
Sport : Technology : AI
Nike launches After Dark Tour to empower women runners

News

Nike launches After Dark Tour to empower women runners

Nike is expanding its commitment to women’s sport with the launch of the After Dark Tour, a global night-time race series designed to celebrate and...
Sport : Running : Women In Sport
Stat: US teens double use of ChatGPT for schoolwork

News

Stat: US teens double use of ChatGPT for schoolwork

More than a quarter (26%) of US teenagers now use ChatGPT for schoolwork, doubling from 13% in 2023, according to a Pew Research Center survey.
Technology : AI : Gen Zalpha
Britannia’s tree-friendly billboards redefine outdoor advertising

News

Britannia’s tree-friendly billboards redefine outdoor advertising

Food product manufacturer Britannia and creative agency Talented are turning the traditional approach to billboards on its head with their latest c...
India : OOH : Advertising
Australian Open adopts animated live streams to transform sports viewing

News

Australian Open adopts animated live streams to transform sports viewing

The Australian Open 2025 is pioneering a new era of sports broadcasting with animated live streams reminiscent of Wii Sports.
Sport : Leisure : Media
Stat: Violence increasingly seen as an acceptable tool for change

News

Stat: Violence increasingly seen as an acceptable tool for change

The 2025 Edelman Trust Barometer reveals a seismic shift in public sentiment, with worldwide trust in institutions crumbling and grievance replacin...
Society : Edelman : Trust Barometer
Sephora explores the intersection of beauty and music with Faces of Music docuseries

News

Sephora explores the intersection of beauty and music with Faces of Music docuseries

Sephora has teamed up with Digitas Pictures and Imagine Documentaries to produce Faces of Music, a new Hulu docuseries highlighting the connection ...
Beauty : Music : Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN