News 06.05.2020

Need to Know

E.l.f. cosmetics releases a TikTok tune, Burberry's eco-conscious collection, and a look inside the socially distant future of the office.

Covid-19: E.l.f. and safety comes to TikTok

Eyes. Lips. Face. Safe. by e.l.f. cosmetics

US – E.l.f. Cosmetics has partnered with TikTok on a song remix of ‘Eyes. Lips. Face.’, which was popular on the platform last autumn.

The song, originally written by songwriter iLL Wayno, has been reworked by Elf as ‘Eyes. Lips. Face. Safe.’, as a way of promoting the importance of personal hygiene during the coronavirus outbreak. In the video, singer Holla FyeSixWun washes her hands and sings about social distancing. With over 4.7 billion views, the video is intended to promote healthy practises in a fun and relatable way.

Created at a time when TikTok is experiencing particular success amid self-isolation, the collaboration will generate feelings of positivity towards E.l.f. Cosmetics – especially when many people are feeling overwhelmed by traditional news sources.

As we discuss with TikTok expert Alessandro Bogliari, the platform can effectively be used for values-based marketing, as well as individual self-expression.

Burberry's eco-collection embraces transparency

ReBurberry ReBurberry
ReBurberry ReBurberry

UK – Burberry has launched an eco-conscious product collection, the ReBurberry Edit, and is rolling out sustainable labelling.

Featuring 26 styles from the spring/summer 2020 collection, the ReBurberry range features innovative material creations such as eyewear crafted from bio-based acetate and trench coats, parkas and capes created Econyl – a recycled nylon made from regenerated fishing nets, fabric scraps and industrial plastic. The collection was also created in line with the brand’s new pistachio-coloured sustainability labels.

Drawing attention to the ‘positive attributes’ of these garments – including the amount of organic content or recycled natural fibres used in materials – the labels help to inform and educate consumers about the garments they’re purchasing.

Pam Batty, vice-president of corporate responsibility at Burberry, said: ‘By inviting customers to learn more about the sustainable credentials of our products through our labelling programme, we are helping them to better understand our initiatives and the breadth of the ambition of our Responsibility Agenda.’

In future, brands will become increasingly transparent about their values and initiatives – even if their overall outlook is imperfect.

Covid-19: Office spaces for socially distant employees

Netherlands – Cushman & Wakefield has designed a conceptual new office space to help its clients prepare for employees to return to work post-lockdown.

Created to help employers adjust to new restrictions, the 6 feet office development includes key social distancing measures to allow staff to safely operate in communal work environments. Consisting of six elements for safety, the concept brings together ideas such as simple rules of conduct, visually displayed routing and trained employees to advise on safe operations.

Jeroen Lokerse, head of the Netherlands at Cushman & Wakefield says: ‘We started the 6 Feet Office Project with the ambition to get the world safer and back at work sooner. We believe that a safe and healthy workplace is at the centre of what’s next in business.’

The advent of Covid-19 has resulted in a transformation of the ways people work – prompting an acceleration of future workplace cultures.

6 Feet Office by Cushman & Wakefield

Stat: US business set to change workplace safety measures

Samyan Co-op, Bangkok Samyan Co-op, Bangkok

According to research by PwC, many American businesses are planning to implement workplace changes to support employees in their return to work post-lockdown.

The study shows that some 81% are planning to change workplace safety measures and requirements to suit new hygiene needs and social distancing. In fact, 65% plan to reconfigure work sites to promote physical distancing. Where possible, 52% of businesses also plan to introduce shift work or alternate crews to reduce exposure.

In our upcoming piece on Lockdown Living, we’ll be exploring the ways that working environments will be adapting to suit the changing needs of employees.

Previous News Articles
Burberry revives archival outerwear for National Geographic documentary

News

Burberry revives archival outerwear for National Geographic documentary

Burberry’s latest archival display at its London Regent Street store celebrates Sir Ernest Shackleton’s legendary 1914 Antarctic expedition.
Luxury : Pop-culture & Media : Fashion
Gob launches mycelium-based earplugs

News

Gob launches mycelium-based earplugs

Gob is revolutionising the earplug market with a mycelium-based alternative that promises to eliminate the environmental impact of traditional disp...
Sustainability : Health & Wellness : Design
Brenda Lee’s holiday classic enters the AI era with Spanish re-release

News

Brenda Lee’s holiday classic enters the AI era with Spanish re-release

Brenda Lee’s iconic holiday song, Rockin’ Around the Christmas Tree, has been re-imagined as Noche Buena y Navidad in a Spanish-language release po...
Technology : Pop-culture & Media : Society
Stat: US Gen Z are the most likely to hide their voting choices

News

Stat: US Gen Z are the most likely to hide their voting choices

An October 2024 Axios Vibes survey by The Harris Poll reveals that nearly half of Gen Z voters (48%) in the US have lied about their voting prefere...
Society : Youth : Politics
Camdom is the world’s first digital condom for safer intimacy

News

Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month, condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts as a digital condo...
Health & Wellness : Technology : Pop-culture & Media
Resting Reef memorialises pets as eco-friendly marine reefs

News

Resting Reef memorialises pets as eco-friendly marine reefs

Eco-friendly funeral company Resting Reef has launched a pet memorial service that blends pet ashes with crushed shells to create eco-friendly unde...
Design : Health & Wellness : Sustainability
Netflix new unveils Moments feature to save and share scenes

News

Netflix new unveils Moments feature to save and share scenes

Netflix has launched a new feature called Moments, allowing subscribers to bookmark, save and share their favourite scenes from shows and movies.
Technology : Pop-culture & Media : Society
Stat: Mars’ study reveals strong pet devotion

News

Stat: Mars’ study reveals strong pet devotion

Mars has unveiled ‘the largest global pet parent study to date’ of more than 20,000 pet owners across 20 countries.
Pets : Society : Retail
Samsonite’s new durable suitcase can survive travelling to the edge of space

News

Samsonite’s new durable suitcase can survive travelling to the edge of space

Samsonite has unveiled its latest innovation, the Proxis Space collection, setting new standards in travel gear with sustainability and advanced te...
Luxury : Travel & Hospitality : Design
The Saudi Investment Bank celebrates national identity with bespoke typeface

News

The Saudi Investment Bank celebrates national identity with bespoke typeface

The Saudi Investment Bank and creative agency Impact BBDO have launched I am Saudi, a campaign celebrating national heritage with a bespoke typeface.
Design : Advertising & Branding : Finance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN