News 26.05.2022

Need to Know

A platform empowering visually impaired people, Microsoft makes data storage more carbon-friendly, and young people in MENA face an unemployment crisis.

A platform helping the visually impaired navigate the city

Dot Go, Germany

Munich – For years, object recognition apps have assisted visually impaired people to navigate the city by using the camera on their phones to identify the objects and buildings they encounter while walking in the urban environment. Taking it one step further, Dot Go is a platform that not only assists with object recognition, but connects identification with actions.

A user of the platform that encounters a bus stop, for example, can use their phone camera to identify the object and then buy a ticket or have the timetable of the service read out to them. Similarly, users who are visiting a museum can point their phones at an artwork and have the corresponding Wikipedia page read to them.

The platform goes well beyond mere identification to connect recognition to action, helping the visually impaired ‘navigate the world, find objects and automate daily tasks which enable them to lead a more independent life’. As a result, the project is giving everyday tech an inclusive overhaul.

Strategic opportunities

With so many consumers living with hidden disabilities, how can technology companies cater for consumers who need extra assistance?

This Flat Age campaign brings condoms to garden centres

The Hornicultural Society by Relate and Ogilvy, UK The Hornicultural Society by Relate and Ogilvy, UK
The Hornicultural Society by Relate and Ogilvy, UK The Hornicultural Society by Relate and Ogilvy, UK

UK – Relationship charity Relate is broaching the topic of sexual health among over-65s through an unconventional campaign. Entitled The Rise of Horniculture, the campaign features a series of vegetable-themed condom packet designs that have been displayed in independent garden centre Finchley Nurseries, alongside conventional seed packets.

Each illustrated condom packet is also a playful nods to sexually suggestive emojis, including aubergines, plums and courgettes. Through this tongue-in-cheek initiative, the campaign seeks to raise awareness of the importance of safe sex in later life, in a way that appeals to a generation that still largely feel a sense of stigma about the topic. ‘By bringing the sexual health debate to an unexpected environment like a garden centre, we’re once again trying to help break down taboos and get people up and down the country talking about the joy of later-life sex,’ says Anjula Mutanda, relationship psychotherapist and president of Relate.

This campaign also follows the charity’s previous efforts to spotlight sex and intimacy in older adults, recognising that traditional media and advertising often leans towards younger consumers.

Strategic opportunity

Wellness brands hoping to target older consumers must explore ways to normalise conversations about sex and sexual health. Consider creating accessible safe spaces that appeal to the interests of these groups

Microsoft reduces the carbon footprint of the Cloud

Washington – The multinational technology company is helping businesses reduce the environmental impact of their operations by releasing the Microsoft Cloud for Sustainability.

The new programme helps companies streamline their data management, build more sustainable IT infrastructure, reduce the carbon footprint of corporate activity, and create planet-friendly value chains from top to bottom. Available from 1 June, the programme tackles the environmentally burdensome nature of data storage, which is energy-intensive and a key concern for global heating.

According to the press release, ‘Organisations can reduce their environmental impact and increase business value when they replace tools, systems or activities with more efficient options. Moving workloads to the cloud, for example, can increase both carbon and energy efficiencies.’

Consumers and businesses alike are realising that data storage, unnecessary files and even just open tabs in a browser all have a carbon impact, something which we explored in the Decarbonising Digital section in our Sustainability Report.

The WiLD Network by Guy Mills, UK

Strategic opportunity

As companies ramp up their sustainability efforts, they should encourage their employees to be conscious of the carbon footprint of data storage.

Stat: MENA’s youth unemployment is the highest in the world

A Concise Passage by Rashed Al Shashai at Desert X Alula 2020. Photography by Lance Gerber, Saudi Arabia A Concise Passage by Rashed Al Shashai at Desert X Alula 2020. Photography by Lance Gerber, Saudi Arabia

Young people living in the Middle East and North Africa are facing an unemployment crisis, which is being exacerbated by the region’s existing inequalities. Research by Unicef reveals the scale of the issue, finding that the region needs to create more than 33.3m new jobs by 2030 to be able to absorb the large number of young people entering the workforce, and to stabilise youth unemployment.

Meanwhile, the research also shows that youth unemployment in these countries is almost twice as high as the world average, and grew 2.5 times faster than the world average between 2010 and 2021. Given this situation, there is a pressing need for improved education systems in the region, with curriculums that prepare people for the changing labour market in MENA.

As we explore in our Emerging Youth: Saudi Arabia article, some young people in this region are breaking into traditionally unequal sectors. Women, for example, are now able to work as hostesses, baristas and waitresses.

Strategic opportunity

Education and careers services have an opportunity to tailor development opportunities to the needs of this region. Consider creating learning environments based around sectors such as hospitality

Previous News Articles
Burberry revives archival outerwear for National Geographic documentary

News

Burberry revives archival outerwear for National Geographic documentary

Burberry’s latest archival display at its London Regent Street store celebrates Sir Ernest Shackleton’s legendary 1914 Antarctic expedition.
Luxury : Pop-culture & Media : Fashion
Gob launches mycelium-based earplugs

News

Gob launches mycelium-based earplugs

Gob is revolutionising the earplug market with a mycelium-based alternative that promises to eliminate the environmental impact of traditional disp...
Sustainability : Health & Wellness : Design
Brenda Lee’s holiday classic enters the AI era with Spanish re-release

News

Brenda Lee’s holiday classic enters the AI era with Spanish re-release

Brenda Lee’s iconic holiday song, Rockin’ Around the Christmas Tree, has been re-imagined as Noche Buena y Navidad in a Spanish-language release po...
Technology : Pop-culture & Media : Society
Stat: US Gen Z are the most likely to hide their voting choices

News

Stat: US Gen Z are the most likely to hide their voting choices

An October 2024 Axios Vibes survey by The Harris Poll reveals that nearly half of Gen Z voters (48%) in the US have lied about their voting prefere...
Society : Youth : Politics
Camdom is the world’s first digital condom for safer intimacy

News

Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month, condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts as a digital condo...
Health & Wellness : Technology : Pop-culture & Media
Resting Reef memorialises pets as eco-friendly marine reefs

News

Resting Reef memorialises pets as eco-friendly marine reefs

Eco-friendly funeral company Resting Reef has launched a pet memorial service that blends pet ashes with crushed shells to create eco-friendly unde...
Design : Health & Wellness : Sustainability
Netflix new unveils Moments feature to save and share scenes

News

Netflix new unveils Moments feature to save and share scenes

Netflix has launched a new feature called Moments, allowing subscribers to bookmark, save and share their favourite scenes from shows and movies.
Technology : Pop-culture & Media : Society
Stat: Mars’ study reveals strong pet devotion

News

Stat: Mars’ study reveals strong pet devotion

Mars has unveiled ‘the largest global pet parent study to date’ of more than 20,000 pet owners across 20 countries.
Pets : Society : Retail
Samsonite’s new durable suitcase can survive travelling to the edge of space

News

Samsonite’s new durable suitcase can survive travelling to the edge of space

Samsonite has unveiled its latest innovation, the Proxis Space collection, setting new standards in travel gear with sustainability and advanced te...
Luxury : Travel & Hospitality : Design
The Saudi Investment Bank celebrates national identity with bespoke typeface

News

The Saudi Investment Bank celebrates national identity with bespoke typeface

The Saudi Investment Bank and creative agency Impact BBDO have launched I am Saudi, a campaign celebrating national heritage with a bespoke typeface.
Design : Advertising & Branding : Finance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN