Need to Know

Global – Adidas Originals has introduced A-Type, an evolving collection that re-imagines the brand’s most iconic designs with premium craftsmanship. The inaugural drop elevates the Superstar trainer, the Firebird tracksuit and the Airliner bag through high-end materials and artisanal production.

Crafted in partnership with leading European ateliers, A-Type pieces feature supple leathers, cashmere-blend fabrics and sterling silver jewellery, seamlessly blending heritage with contemporary luxury. The collection made its debut through a campaign styled by Matthew Henson and shot by Gabriel Moses, featuring rapper Pusha T, model Paloma Elsesser and professional skateboarder Tyshawn Jones.

‘A-Type is Adidas Originals at its most sophisticated and refined,’ the brand stated in a press release, promising an exclusive and evolving collection that re-interprets archival classics for a discerning audience. According to WWD, prices will range from £397 ($500, €477) for a Trefoil ear stud to £1,190 ($1,500, €1,431) for a leather track jacket. Currently available only to Adidas’ inner circle, wider releases are expected soon.

In our Premium Fashion’s Comeback report, we analysed how the premium contemporary fashion category is re-emerging as a stylish yet accessible alternative to luxury’s ever-rising prices while bridging the gap between cost and quality.

Europe – A new survey from the EIT Food Consumer Observatory reveals a declining focus on sustainability in European diets, with only 9% of respondents prioritising eco-friendly eating. While policy-makers urge citizens to reduce meat and dairy consumption for both environmental and public health benefits, just 18% of Europeans say they actively avoid animal products. 

Instead, health remains the dominant driver of dietary change, with 51% of respondents seeking healthier options, compared to just 12% rating affordability higher. ‘While sustainability remains important, shifting global priorities have pushed other concerns to the forefront,’ said Sofia Kuhn, EIT Food’s director of public insights and engagement. 

The report also highlights a knowledge gap, with only 46% of Europeans feeling informed about food sustainability. Trust in the food system remains low, affecting openness to innovations like cultivated meat and animal-free dairy products. Despite this, 44% of Europeans express a desire to reduce the environmental impact of their diets, indicating potential for future change – if clear education and communication efforts are prioritised. 

Head to our Sustainability topic for  market-leading insight and analysis about the climate crisis.