Reliving the blues: New jeans label seeks inspiration from the past

Amsterdam – Bringing archived denim back to the future, a jeans store is resurrecting designs from the past and using them for a new premium line of denim. Denham has just opened its first store in Amsterdam’s trendy Negen Straatjes (‘Nine Streets’) neighbourhood, and is entering the denim market with designs inspired by founder Jason Denham’s personal archive of utilitywear and vintage jeans spanning 15 years.