Prime time: The new glossy finish takes centre stage

Stockholm – Toning down the flash and gloss of an all-too-visible luxury, a new wine bar has tempered the bling and is attracting customers drawn in by a less overt glamour. Primewine, designed by Sandellsandberg, offers a subtle approach to glowing gold and sparkle: with brass plating covering the interior, and a system of integrated lighting, the walls appear to glow.

For a full briefing on the future of luxury, look out for our forthcoming report exploring how the industry is set to reinvent itself in a time of Rough Luxe.