Rochester, New York – Point and shoot, then place in your pocket: a new micro video camera is taking better-quality pictures than ever before for a device of its size. The new Kodak Zi8 camera has taken a sizeable leaf from the book of pocket camera pioneer Flip, and released a worthy competitor that boasts higher specifications and the ability to capture more detail in low-light situations.
As we predicted, micro-sized entertainment devices such as pocket cameras, which allow users to quickly and easily share images and video, are becoming increasingly common as consumers look to entertain themselves digitally while on the go. The battle for brands to get inside consumers’ pockets continues.