Child's view: Print Media enters a new age

Barcelona – Advertising agency Grey has created a bus shelter commercial for children’s charity Fundación Anar, which shows two different messages based on the viewer’s height.

The campaign advertises a help line number for children who are suffering abuse. The posters are designed using lenticular printing, which changes the images based on the angle you view them from. This means that children can see the phone number, but adults can’t.

The idea is that abused children who are being accompanied by their adult aggressors can memorise the number unbeknown to their abusers.

This is a simple way for a brand to deliver a message to recipients based on their age. ‘Making experiences that are unique to each individual and which are triggered by your movement or age will become more prevalent in cities,’ interaction designer Jason Bruges told LS:N Global in our Portfolio feature.