LS:N Global

News

Empty seltzer cans kick back on tinned cocktails

As more brands enter the crowded hard seltzer market, vodka maker Tito’s is pushing back with a limited-edition empty can that makes its opposition...

News

So Energy’s renewable rebranding shuns green tropes

So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.

Branding : Advertising : Energy

News

Amo Petric brings pampering to pooches

The brand is bringing skincare and beauty to pets with a collection of products made from natural ingredients.

Luxury : Design : Branding

Design Directions

Wayward Whimsy

Packaging design is channelling a flamboyant and non-conformist Neo-Kitsch mood, with wayward graphics, kaleidoscopic patterns and neon palettes cr...

Neo-Kitsch : Anagrama : Branding

Markets

Beauty Futures 2017: Special Focuses

How beauty innovators are being inspired by the food industry, why niche perfumes are having a moment and social media-savvy start-ups are key to g...

Beauty : Branding : Wellness

News

Snap, crackle, pop

Berlin — Faradaí is a new premium alcohol brand made from Brazilian pará cress and black tea.

Faradai : Paracress : Felix Arhelger

News

Preview: Boutique Altruism

Global – Forget the stereotypes of philanthropy, a new wave of brands is redefining how social responsibility can look and feel.

Philanthropy : Branding : Ethical

Micro Trends

Modern Mezcal

As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new global audience.

Branding : Drinks : Packaging

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.

Retail : Branding : Advertising

Micro Trends

Anti-aspirational Beauty

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...

Beauty : Marketing : Branding

Macro Trends

Brand Culture 2020

Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...

Workplace : Branding : Culture

Viewpoints

Why community is critical to the future of malls

With incessant news of closures, future retail developments must draw on the worldview of locals, writes Tori Tasch, senior brand strategist at FRC...

Retail : Leisure : Hospitality

News

bwin puts a new spin on online gambling advertising

bwin, an online casino, has released a new campaign that takes a more cinematic approach to gaming advertising.

Branding : Casino : Marketing

News

Retail therapy: Selfridges creates sublime spaces

UK – Department store group Selfridges has unveiled its No Noise initiative in its London, Birmingham and Manchester stores offering customers spac...

Branding : Silence Room : Peace

News

Plot-driven: Hybrid4 stars in digital comic

Advertising : Shepherd Laughlin : Narrative

News

Punctual: Sarcasm gets its own mark

Branding : Sarcasm Inc : Media

Viewpoints

Advertising must speed up to survive

The pandemic has exposed the slow production process of big ad agencies. Disruptive agency 10 Days is pioneering a faster alternative.

Advertising : Media : Workplace

News

A new salon experience and Fenty ventures into lingerie

Hershesons goes beyond the traditional salon, Rihanna launches Savage x Fenty, Waitrose supplies customers with nutrition information.

Food : Drinks : Branding

Micro Trends

Sports Rebranded

Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.

Youth : Sports & Leisure : Branding

Big Ideas

Fernando Desouches breaks down the new macho

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.

Branding : Marketing : New Masculinity

Big Ideas

Retail Week Live 2015 Review

In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...

Retail Experience : Branding : Mass Customisation

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.

Empathy : Artificial Emotional Intelligence : Mood Manipulation

Markets

Rebranding Ready-to-drink

As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.

Drinks : Branding : Packaging

News

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...

Environment : Climate Crisis : Advertising

Viewpoints

Brexit: 360 Vision

The best response to the EU referendum for UK brands is to be even more internationalist.

Anti-authenticity : Internationalism : Branding

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