'metaverse'

Digital Fragrances

Micro Trends

Digital Fragrances

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of phygital perfum...
Fragrance : Beauty : Technology
Podcast: Firmenich's Matteo Magnani on the Future of Fragrance

Podcasts

Podcast: Firmenich's Matteo Magnani on the Future of Fragrance

In this episode of our Back to the F**kture podcast, The Future Laboratory co-founder Martin Raymond talks to Firmenich’s chief consumer and innova...
Podcast : Society : Back To The F**kture
Seller-generated content will upend luxury retail

Viewpoints

Seller-generated content will upend luxury retail

When celebrities clear out their closets, they sell through Basic.Space, a social commerce platform founded by Jesse Lee that’s augmenting online s...
Retail : Luxury : Community Commerce
Future Forecast 2024: Technology

Micro Trends

Future Forecast 2024: Technology

Rapid advances in technology are creating a new pool of consumers who are happy to leave the social, economic and political crises of the real worl...
Technology : Health & Wellness : Society
Futures 100 Innovators: Shortlist

Futures 100

Futures 100 Innovators: Shortlist

We present the shortlist for our Futures 100 Innovators Awards, featuring the 10 leading innovators, disruptors and change-makers across 10 industr...
Futures100 Innovators
Six Luxury Brands Building Loyalty with NFTs

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...
Luxury : Fashion : NFTs
Gen Zalpha India Market

Markets

Gen Zalpha India Market

Amid India’s pandemic recovery, Gen Zalpha are navigating their journey to adolescence by building their own models of progress.
Youth : Education : Sustainability
Gen Z Hangout Market

Markets

Gen Z Hangout Market

Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive, real-life social e...
Youth : Gen Z : Generation Z
Women Who Play

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.
Future Of Gaming : Avatar Customisation : Women Empowerment
Browsing The Future of Bookshops

Markets

Browsing The Future of Bookshops

While the book economy continues to grow, bookshops must re-invent themselves to remain relevant – but they’re not going anywhere.
Retail : Retail Experience : Online Retail
Yassified Marketing

Viewpoints

Yassified Marketing

Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell authenticity and empower Black women.
Advertising & Branding : Media And Entertainment : Society
In-transit Retail Innovations

Viewpoints

In-transit Retail Innovations

How do the three Ts – technology, targets and trends – help turn travel time into valuable retail time? LS:N Global talks to Lennard Niemann, manag...
Travel Retail : Airport Futures : Travel & Hospitality
Five Apps Introducing the Next Generation of Dating

Big Ideas

Five Apps Introducing the Next Generation of Dating

Dating apps are evolving beyond the swipe, with new entries looking to align more closely with Gen Z’s relationship priorities and digital behaviou...
Youth : Media & Entertainment : Technology
Teen Fashion Market

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.
Youth : Fashion : Retail
Futures 100 Innovators: May

Futures 100

Futures 100 Innovators: May

The fifth instalment of our Futures 100 Innovators spotlights people ungendering beauty, addressing ADHD through design and diversifying Web3 spaces.
Futures 100 Innovators : F100 : Health & Wellness
Why Gaming is Your Next Brand Touchpoint

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...
Gaming : Technology : Consoles
Futures 100 Innovators: July

Futures 100

Futures 100 Innovators: July

The seventh instalment of our Futures 100 Innovators spotlights the people making wellness accessible to everyone, creating a more inclusive tech s...
Futures 100 Innovators : F100 : Health And Wellness
The Future of Drinks: Imbibe Live 2023

Big Ideas

The Future of Drinks: Imbibe Live 2023

Sustainability, health and the quest for a perfect summer spritz were the defining themes at 2023’s Imbibe Live, the UK’s leading drinks trade show.
Drink : Hospitality : Alcoholic Beverages
World Retail Congress 2023: Resilient Retail Futures

Big Ideas

World Retail Congress 2023: Resilient Retail Futures

World Retail Congress 2023 in Barcelona explored how innovators are embracing purpose, transformation and resilience in the aftershock of global cr...
Technology : Retail : Sustainability
Gated Retail

Micro Trends

Gated Retail

As the race to court very important clients (VICs) heats up, luxury brands are opening private boutiques for their top-spending customers.
Luxury : Retail : Fashion
Five evolutions of the future nightclub

Big Ideas

Five evolutions of the future nightclub

With nightlife at risk, these young innovators are optimising a time of uncertainty by forming virtual allegiances and care collectives.
Youth : Nightlife : Leisure
Four Tween Skincare Brands Prioritising Self-Care

Big Ideas

Four Tween Skincare Brands Prioritising Self-Care

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on building simple ...
Youth : Health & Wellness : Beauty
Gamer Wellness Market

Markets

Gamer Wellness Market

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental ...
Health & Wellness : Gaming : Sport
Future Forecast 2023: Fashion

Big Ideas

Future Forecast 2023: Fashion

From dystopian aesthetics and lab-based textile alternatives to the growth of resale platforms and monetised archives, we look ahead to fashion in ...
Fashion : Design : Sustainability
Coterie Consumerism

Micro Trends

Coterie Consumerism

As e-commerce booms, Generation Z fashion brands are turning our digital habits into physical activations to make the shopping experience social ag...
Fashion : Retail : Youth
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