LS:N Global

Viewpoints

Elevating Travel Narratives

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and de...

Travel : Design : Hospitality

Micro Trends

Crypto Dining Clubs

Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.

Food : Drink : Technology

Micro Trends

Game-Fi Rising

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.

Gaming : Finance : Technology

Viewpoints

Scents and Scent-ability

Scent is set to change the nature of health, wellbeing and self-care, according to Firmenich’s chief consumer and innovation officer, Matteo Magnani.

Beauty : Sustainability : Health And Wellness

Viewpoints

How Medicine can Learn from Gaming

Clinical learning experiences through simulation have gained momentum and virtual reality (VR) is emerging as a new, powerful training tool for sur...

Health & Wellness : Technology : Gaming

Markets

Gastro Gaming Market

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are transcending...

Food & Drink : Gaming : Food

Big Ideas

Envisioning Tomorrows: Dubai Future Forum 2023

Described as the world’s largest gathering of futurists, Dubai Future Forum envisaged an array of futures, all focused on compassion, care and coll...

Dubai Futures Forum : Event : Tomorrow's Leadership

Micro Trends

Crypto-and-Mortar

With more consumers investing in virtual assets, bricks-and-mortar retailers are exploring ways to market and sell NFTs in physical shopping spaces.

Retail : Media : NFTs

Design Directions

Synth-aesthetic Evolution

From dystopia to delight, an AI-aesthetic Revolution is transforming how we perceive and embrace artificial intelligence.

Design : AI : Artificial Intelligence

Micro Trends

Digital Fragrances

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of phygital perfum...

Fragrance : Beauty : Technology

Podcasts

Podcast: Firmenich's Matteo Magnani on the Future of Fragrance

In this episode of our Back to the F**kture podcast, The Future Laboratory co-founder Martin Raymond talks to Firmenich’s chief consumer and innova...

Podcast : Society : Back To The F**kture

Viewpoints

Seller-generated content will upend luxury retail

When celebrities clear out their closets, they sell through Basic.Space, a social commerce platform founded by Jesse Lee that’s augmenting online s...

Retail : Luxury : Community Commerce

Micro Trends

Future Forecast 2024: Technology

Rapid advances in technology are creating a new pool of consumers who are happy to leave the social, economic and political crises of the real worl...

Technology : Health & Wellness : Society

Futures 100

Futures 100 Innovators: Shortlist

We present the shortlist for our Futures 100 Innovators Awards, featuring the 10 leading innovators, disruptors and change-makers across 10 industr...

Futures100 Innovators

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...

Luxury : Fashion : NFTs

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.

Future Of Gaming : Avatar Customisation : Women Empowerment

Markets

Gen Zalpha India Market

Amid India’s pandemic recovery, Gen Zalpha are navigating their journey to adolescence by building their own models of progress.

Youth : Education : Sustainability

Markets

Gen Z Hangout Market

Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive, real-life social e...

Youth : Gen Z : Generation Z

Markets

Browsing The Future of Bookshops

While the book economy continues to grow, bookshops must re-invent themselves to remain relevant – but they’re not going anywhere.

Retail : Retail Experience : Online Retail

Viewpoints

Yassified Marketing

Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell authenticity and empower Black women.

Advertising & Branding : Media And Entertainment : Society

Viewpoints

In-transit Retail Innovations

How do the three Ts – technology, targets and trends – help turn travel time into valuable retail time? LS:N Global talks to Lennard Niemann, manag...

Travel Retail : Airport Futures : Travel & Hospitality

Big Ideas

Five Apps Introducing the Next Generation of Dating

Dating apps are evolving beyond the swipe, with new entries looking to align more closely with Gen Z’s relationship priorities and digital behaviou...

Youth : Media & Entertainment : Technology

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.

Youth : Fashion : Retail

Futures 100

Futures 100 Innovators: May

The fifth instalment of our Futures 100 Innovators spotlights people ungendering beauty, addressing ADHD through design and diversifying Web3 spaces.

Futures 100 Innovators : F100 : Health & Wellness

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...

Gaming : Technology : Consoles

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