LS:N Global

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.

Luxury : Retail : Technology

Big Ideas

Why Brands are Building Archives

Once the domain of museums and libraries, consumers and collectors are building – and selling – their own archives. Now, brands are looking for a w...

Luxury : Fashion : Technology

Macro Trends

Work States Futures

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...

Workplace : Society : Technology

Micro Trends

Video Dating Futures

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.

Youth : Media & Entertainment : Technology

Big Ideas

Future Forecast 2023: Luxury

Luxury is once more becoming exclusive, guilded and hyper-curated. It is also about assets that can be traded and traced in digital as well as phys...

Luxury : Fashion : Retail

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...

Society : Retail : Workplace

Micro Trends

Audio to Watch

Moving music to new frontiers, platforms including Spotify, TikTok, Twitch and YouTube have educated consumers into developing a unique sensitivity...

Music : TikTok : Social Media Platform

Big Ideas

Future Forecast 2023: Retail

From the growth of Web3 retail to expanding phygital opportunities, hyperphysical spaces and exclusive spaces for VICs, we look ahead to retail in ...

Retail : Ecommerce : Design

Markets

Digital Afterlife Market

From NFTs to AI holograms, the intersection of technology and the funeral industry is changing how we grieve and how we’ll be remembered.

Digital : Technology : Media

Big Ideas

NRF 2024 Retail’s Big Show: Community, Luxury and Loyalty

At the biggest retail conference in the US, all eyes were on experiential retail, the evolution of the luxury consumer and the critical role of loy...

Retail : Events : Luxury

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

Macro Trends

Guilded Luxury

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching relationships with thei...

Luxury : Travel : Hospitality

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...

Beauty : Gen Z : E.l.f Beauty

Big Ideas

Future Forecast 2023: Drink

The beverage industry will increasingly see a wave of decolonisation, with new spirits brands emerging from regions like Africa and countries like ...

Drink : Sustainability : Packaging

Big Ideas

Five Future Home Scenarios for 2050

As the climate crisis escalates, our population ages, and the way we live is reshaped by new technologies and materials, our homes will look very d...

Society : Sustainability : Health And Wellness

Markets

AI Pleasures Market

AI is stepping into intimate domains, allowing users to create and experience bespoke tech-enhanced pleasure.

Technology : Sexual Wellness : AI

Micro Trends

Future Five: Artificial Intelligence

As part of our Future Five 2024 report, we explore the impact of AI on the year ahead.

Technology : AI : Design

Micro Trends

Squad Subscriptions

From gyms to streaming services, fractionalised subscriptions are allowing people to earn income by converting memberships into tradeable assets.

FinTech : Media & Entertainment : Society

Viewpoints

The Neuroaesthetic Age

Susan Magsamen and Ivy Ross argue in Your Brain on Art that the science behind art can help us to reinvigorate the spaces around us with new kinds ...

Design : Health & Wellness : Art

Futures 100

Futures 100 Innovators: February

We uncover the next 10 innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and people innovating for ch...

Futures 100 Innovators

Micro Trends

Spiritual Cosplay

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.

Youth : Fashion : Society

Markets

Next-level Luxury Pop-ups

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...

Luxury : Retail : Advertising

Big Ideas

Five Retailers Embracing Hyperphysical Store Design

Retailers are tapping into elevated store design concepts to create memorable and meaningful customer experiences.

Retail : Architecture : Design

Markets

Web3 Music Market

In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and real-life fans.

Music : Web3 : NFTs

Big Ideas

BoF Voices 2023: The Creative Crossroads

At The Business of Fashion’s Voices 2023 conference, the focus was on creative resilience, ethical and sustainable innovation, and how AI is reshap...

Luxury : Fashion : Beauty

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