LS:N Global

Design Directions

Synthesised Beauty

The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine wha...

Beauty : Biotechnology : Digital

Design Directions

VŒrdapoteket

So often, the interior design of medical spaces such as hospitals and pharmacies is stark, minimalist and overly clinical.Swedish pharmacy chain Vå...

Branding : VŒrdapoteket : Vardapoteket

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

Markets

Emerging Youth: Russia

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.

Fashion : Advertising : Culture

Markets

China Dairy Market

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are adding an increasing selection of milk, ...

Food : Drink : Health

Viewpoints

Is suburbia ready for a creative, cultural and commercial comeback?

As major cities become less liveable, businesses should explore the potential of locations beyond the city limits.

Placemaking : Architecture : Branding

News

Huel’s Every Fire Needs its Fuel campaign celebrates its diverse community of Hueligans

Meal supplement brand Huel is kicking off 2025 with its first-ever global campaign, Every Fire Needs Its Fuel, showcasing the diversity of its grow...

Health : Wellness : Fitness

News

Stat: Gen Z and Millennials remain influenced by logos

A new survey of 2,201 US adults by Morning Consult shows that logos remain an influencing factor in purchasing decisions, especially among younger ...

Branding : Stat

News

Cyan is a gender-neutral skincare line

Cyan is a sustainable and gender-neutral beauty brand prioritising a minimal approach to skincare.

Beauty : Sustainability : Branding

News

Sparking change

Adelaide – In a bid to disrupt the drinks industry, Sparkke Change has launched alcoholic beverages with strong messaging on the cans.

Sparkke Change : Branding : Drinks

Viewpoints

Streetwear: are we buying the fuss or the fabric?

The co-founders of nascent fashion brand Ballyhoo discuss why the future of hype lies in informed curation that fuses past, present and future.

Fashion : Branding : Sustainability

News

Stat: Britain’s growing taste for unusual spirits

The UK is experiencing a huge boom in the niche alcoholic drinks category, according to professional services firm RPC.

Drink : Alcohol : Branding

Big Ideas

Five brands reframing nootropics for Generation Z

Exploring a breadth of natural brain-boosting ingredients, a raft of new brands are creating products tailored to the needs, concerns and moods of ...

Drinks : Youth : Health And Wellness

Big Ideas

How to cater for the time-strapped beauty consumer

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise their routine a...

Beauty : Skincare : Branding

Micro Trends

Designer Pharmacies

Beauty and medicine exist in different worlds, but we are beginning to see the two spheres borrowing inspiration from each other. Beauty brands are...

London Beauty Queen : De Los Austrias : VŒrdapoteket

News

Free spirit

Mexico – Mezcal de Bateo is a straight-talking drink brand that does away with clichés.

Mezcal De Bateo : Futura : Anti-authenticity

News

Face lift: Wine gets a new identity

Branding : Faction Marketing : Characters

News

Inigo’s modern take on historical home selling

Estate agency The Modern House has launched sister broker, Inigo, which specialises in selling Georgian, Victorian and Edwardian homes across Britain.

Luxury : Branding : Diversity

News

A positively messy rebranding for Karma Kitchen

Droga5 has tuned in to the honest side of catering with a vibrant and playful rebranding for Karma Kitchen.

Food : Branding : Design

News

Intelligent art

Brazil – Ogilvy Brazil has created an interactive museum guide for the launch of IBM Watson in Brazil.

Museum Market : Brazil : Advertising

Big Ideas

Australia considers further cigarette restrictions

Cigarettes : Banned : Australia

News

These mixers pack a vitamin D punch

Non-alcoholic canned beverage brand Punchy is disrupting the mixer category with a line of drinks that contain 50% of the recommended daily intake ...

Food & Drink : Branding : Health & Wellness

News

High design

US – Leafs by Snoop is a line of marijuana products by the eponymous rapper that looks more sophisticated than stoner.

Cannabusiness : Pentagram : Branding

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.

Society : Branding : Retail

News

Re-usable takeaway boxes that challenge mindsets

Street Food Box is a re-usable packaging innovation in response to the need for more sustainable on-the-go food containers.

Take Away : Food : Drink

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