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Macro Trends
Guilded Luxury
As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching relationships with thei...
Luxury
:
Travel
:
Hospitality
Viewpoints
The Neuroaesthetic Age
Susan Magsamen and Ivy Ross argue in Your Brain on Art that the science behind art can help us to reinvigorate the spaces around us with new kinds ...
Design
:
Health & Wellness
:
Art
Micro Trends
Future Five: Artificial Intelligence
As part of our Future Five 2024 report, we explore the impact of AI on the year ahead.
Technology
:
AI
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Design
Micro Trends
Squad Subscriptions
From gyms to streaming services, fractionalised subscriptions are allowing people to earn income by converting memberships into tradeable assets.
FinTech
:
Media & Entertainment
:
Society
Markets
AI Pleasures Market
AI is stepping into intimate domains, allowing users to create and experience bespoke tech-enhanced pleasure.
Technology
:
Sexual Wellness
:
AI
Futures 100
Futures 100 Innovators: February
We uncover the next 10 innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and people innovating for ch...
Futures 100 Innovators
Markets
Next-level Luxury Pop-ups
Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...
Luxury
:
Retail
:
Advertising
Big Ideas
Five Retailers Embracing Hyperphysical Store Design
Retailers are tapping into elevated store design concepts to create memorable and meaningful customer experiences.
Retail
:
Architecture
:
Design
Markets
Web3 Music Market
In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and real-life fans.
Music
:
Web3
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NFTs
Big Ideas
BoF Voices 2023: The Creative Crossroads
At The Business of Fashion’s Voices 2023 conference, the focus was on creative resilience, ethical and sustainable innovation, and how AI is reshap...
Luxury
:
Fashion
:
Beauty
Big Ideas
Inter-Covid Roadmap 2021
With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, a host of new opportunities await brands and businesses.
Covid-19
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Society
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Health
Macro Trends
Elastic Brands
Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.
Society
:
Branding
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Retail
Macro Trends
The Paralysis Paradox
At a time of global dissonance, shared solutions and radically disruptive innovation will emerge from science, technology and business organisation...
Society
:
Sustainability
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Technology
Macro Trends
Five States of Luxury 2021
A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.
Luxury
:
Travel
:
Hospitality
Macro Trends
Longevity Lifestyles
The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of living not only longer, but healthier li...
Health
:
Wellness
:
Beauty
Communities
Regenizens
Meet the community-focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative an...
Sustainabillity
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Beauty
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Society
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