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Mastercard unveils its sonic brand identity
The financial services brand has created an audio brand expression to encourage brand recognition across physical, digital and voice touchpoints.
Finance
:
Branding
:
Technology
Big Ideas
Ryan Elder on the power of distance in sensory marketing
The associate professor of marketing at Brigham Young University reveals how the perceived distance of a sensory experience can impact consumer beh...
Retail
:
Advertising
:
Marketing
Big Ideas
Coffee on tap
Melbourne – Designer Frank Green has developed a re-usable cup with integrated tap payment capabilities.
SmartCup
:
Frank Green
:
Mass Tap
News
On the road: Smart street sign Points the way
New York – Have you ever been lost? Well, imagine the benefits of an informed signpost that could adapt to what you were looking for.
Transport
:
Breakfast
:
Customised
Big Ideas
BabyTime gives mothers visual access to newborns
A new BabyTime service is helping to make the time that mothers and their newborn babies spend apart less upsetting at Cedars-Sinai hospital.
BabyTime
:
Babies
:
Mothers
Big Ideas
Emerging markets drive record mobile penetration
Emerging markets drive record mobile penetration
Mobile Phones
:
Market Penetration
:
Mobile Phone Penetration
Viewpoints
Bruno Pieters : Sustainable luxury design
Honest by founder Bruno Pieters talks sustainable luxury design.
Honest By
:
Bruno Pieters
:
Sustainable
Big Ideas
E-commerce a force for change in Indian retail
E-commerce a force for change in Indian retail
E-commerce
:
Digital
:
Online
Big Ideas
QkR platform is a sound move for Mastercard
QkR platform is a sound move for Mastercard
Mobile Wallet
:
Mobile Payments
:
MasterCard
News
Sweet success: Creating a buzz in Hong Kong
Sweet success: Creating a buzz in Hong Kong
Rural
:
Urban
:
Hong Kong
Big Ideas
New networking app brings people together
New networking app brings people together
Social Network
:
EncountMe
:
App
News
4D vision: Ralph Lauren marks 10 years online
4D vision: Ralph Lauren marks 10 years online
Ralph Lauren
:
Projection
:
Fashion Film
Big Ideas
Travel & Hospitalitylers want to suit themselves at airports
Travel & Hospitalitylers want to suit themselves at airports
Self-service
:
India
:
South Africa
News
Nice view: Interactive mirror developed
Nice view: Interactive mirror developed
Interactive
:
Mirror
:
Hong Kong
Big Ideas
Luxury apps provide a wealth of opportunity
Luxury apps provide a wealth of opportunity
Luxury
:
Smartphones
:
Luxury Institute
News
New power trip: US car drivers take charge
New power trip: US car drivers take charge
Smart Living
:
San Francisco
:
Electric Cars
Big Ideas
One in five teens on Facebook loses interest
One in five teens on Facebook loses interest
Facebook
:
Lightspeed Research
:
Social Networking
News
Daily Stack: Time management tool brings fun to workflow
Daily Stack: Time management tool brings fun to workflow
Time
:
Time Management
:
Tool
News
Play time: Wearable augmented reality
Play time: Wearable augmented reality
Interaction
:
Education
:
News
News
Show me the Light: Open-source concept car débuts
Show me the Light: Open-source concept car débuts
Open Source
:
User Generated Content
:
Light Car
News
The world is yours: Project demonstrates augmented possibilities
The world is yours: Project demonstrates augmented possibilities
Wearable Interface
:
Augmented Reality
:
Product Customer Interaction
Micro Trends
Immersive Finance
words : Alison Bishop
Banking
:
Immersive
:
Money
Viewpoints
Physical retail is the key to conscious consumption
Slow retail expert Rebekah Matheny on how physical stores need to nurture consumer relationships to create a socially sustainable retail culture.
Retail .
:
Sustainability
:
Retail
News
Stat: Retail staff are anxious about returning to work
As government guidelines on Covid-19 continue to change, retail staff are both worried and confused about how – and where – they will be working, a...
Retail
:
Workplace
:
Flexi Working
News
Stat: Purpose-driven brands are most memorable among consumers
Companies who show a strong sense of purpose are most likely to have a memorable impact on consumers, with people increasingly making purchases tha...
Branding
:
Marketing
:
Purpose
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