LS:N Global

Viewpoints

Mark Price: Holistic supermarkets

The hunger for healthy living is changing supermarkets, says Mark Price, managing director of Waitrose.

Micro Trends

Frustration Marketing

People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.

Grant Leboff : Adam Morgan : Seth Godin

Micro Trends

The Modern Apothecary

With an emphasis on community and education, the next generation of supplement brands are re-imagining the high street store format.

Health : Wellness : Retail

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...

Scenario : Advertising : Far Futures

Micro Trends

Voyage Apparel

Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic affluent c...

Luxury : Fashion : Travel

Big Ideas

How extreme escapism has moved into hospitality

Travel and hospitality innovators are tapping into the experiential nature of immersive theatre to offer next-level escapism.

Travel & Hospitality : Luxury : Experience

Viewpoints

Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.

Beauty : Branding : Digital

Big Ideas

Room to breathe

With air quality issues now dissuading tourists from visiting some of the world’s most popular cities, hotels have to make clean air a core part ...

Wellness : Architecture : Hospitality

Viewpoints

Michael Corballis: Forget Mindfulness and Let Your Mind Wander

Instead of trying to live intensely in the present, we should let our minds drift and wander, says professor Michael Corballis.

Mindfulness : HeadSpace : Neurology

Markets

Generation Homebody

Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.

Youth : Fashion : Wellbeing

Markets

Self-tanning Market

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...

Beauty : Retail : Branding

Markets

Luxury: Beirut

For luxury in the Middle East, Dubai is the clear frontrunner. But thanks to a stabilising political climate, an expanding local market and a growi...

Beirut : Dior : Jimmy Choo

Micro Trends

Curator Kids

As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to curate it ...

Youth : Media : Alternet Economies

Viewpoints

Digital drugs will revolutionise media

Michael Moskowitz, founder of digital health innovator AeBeZe Labs, discusses media's pharmaceutical power and the disruptive concept of digital nu...

Health : Media : Wellbeing

Big Ideas

Flat age fitness

Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.

Fitness : Senior : Covid-19

Viewpoints

How epigenetics will transform lifestyles

Dr Tom Stubbs, co-founder of Chronomics, explains why giving consumers visibility of their DNA will be key to influencing positive lifestyle choices.

Health : Epigenetics : Wellness

Big Ideas

Designing a hotel for single parents

Co-founder of architecture firm NOA* Stefan Rier and interior designer Joanna Lehnis explain why the hospitality sector needs to reconsider what it...

Travel : Hospitality : Travel & Hospitality Futures

Micro Trends

The Make-up Movement

In response to online make-up shaming, beauty brands are challenging industry misconceptions and redefining what it means to wear make-up.

Beauty : Youth : Makeup

Micro Trends

Anti-diet Mentality

Brands are ditching the word ‘diet’ and focusing on achievable personal improvement over perfection.

Anti-diet : Weight Loss : Wellbeing

Big Ideas

Global Grad Show: Review

Bringing together 145 works from 50 design schools across 30 countries, this year’s Global Grad Show in Dubai was the largest show of its kind and ...

Global Grad Show : Dubai Design Week : The Dislocated World

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...

Optimisation : Health : Wellbeing

Communities

The Upstreamists

Fuelled by the backlash against clean eating, these food and drink consumers reject fad diets and treat food as nourishment.

Food And Drink : Health : Food And Drink Futures

Communities

Mexican Luxurians

From supporting local designers to connecting with the region’s rich artisanal culture, this tribe of consumers approach luxury wit...

Mexican Luxurians : Mexico : Luxury

Viewpoints

The New Meaning of Home

Dr Alex Gordon, founder of cultural insights and semiotics consultancy Sign Salad, sits down with LS:N Global to discuss the new language, symbols ...

Home : Brand Semiotics : Retail

Big Ideas

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical beings.

Beauty : Wellness : Technology

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