'communications'

Life and sole: Nike app makes a game of mimicry

News

Life and sole: Nike app makes a game of mimicry

Life and sole: Nike app makes a game of mimicry
Nike : Wieden + Kennedy : Root Communications
Convergence Retail

Markets

Convergence Retail

As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.
Beth Bentley : Wieden + Kennedy : Virgin Group
Anti-authenticity Marketing Webinar

Viewpoints

Anti-authenticity Marketing Webinar

The Future Laboratory co-founders Chris Sanderson and Martin Raymond examine Anti-authenticity Marketing, one of three macro trends from our Autumn...
Anti-authenticity Marketing : Advertising : Webinar
Luxury consumers look to blogs for information

Big Ideas

Luxury consumers look to blogs for information

Luxury consumers look to blogs for information
Content : Comment : Forums
Welcome to the motherhood: Fiat ad targets mums

News

Welcome to the motherhood: Fiat ad targets mums

Welcome to the motherhood: Fiat ad targets mums
Advertising : Rubber Republic : Krow Communications
3D television set to entertain home viewers

Big Ideas

3D television set to entertain home viewers

3D television set to entertain home viewers
CES : 3D Television : 3D TV
Stat: Humour drives brand loyalty in Asia

News

Stat: Humour drives brand loyalty in Asia

Although Asian consumers prefer businesses that make them laugh, companies are wary of using humour as a marketing tool out of fear that their joke...
Retail : Advertising & Branding : Society
Stat: US consumers express interest in safe sex emojis

News

Stat: US consumers express interest in safe sex emojis

Among US consumers, there is a clear demand for varied and inclusive emojis relating to sex, according to a study by sexual wellness brand LELO.
Stat : Statistic : Health And Wellness
Beauty Futures Network Evening 2016: Joanna Tulej

News

Beauty Futures Network Evening 2016: Joanna Tulej

London – Beauty brands should tap into more complex emotions as the industry converges with mental wellness.
Halt : The E-motional Economy : Joanna Tulej
Lighting the way

Big Ideas

Lighting the way

Global – The humble LED lightbulb could hold the future to a ubiquitous and more secure internet, says li-fi technology pioneer pureLiFi.
PureLiFi : Light Fidelity : Connectivity
The Venn room brings Programmable Realities home

News

The Venn room brings Programmable Realities home

Multidisciplinary studio SpacePopular is exploring how the rise of virtual reality as a widespread communication platform will change our home inte...
Media : Technology : Virtual Reality
Follow your nose

News

Follow your nose

Boston – Cyrano is a portable scent speaker that enables users to create and share bespoke olfactory playlists.
Cyrano : ONotes : Boston
Browse anywhere

Big Ideas

Browse anywhere

UK – Smartphones have overtaken laptops as internet users’ number one device.
Ofcom : Mobile Browsing : 4G
Cannes Lions International Festival of Creativity 2016: Preview

Big Ideas

Cannes Lions International Festival of Creativity 2016: Preview

The advertising, marketing and media industries’ annual celebration of the past year’s creativity.
Cannes Lions International Festival Of Creativity : 2016 : Advertising Futures
Taken for a ride

Big Ideas

Taken for a ride

Los Angeles – Earlier this month Uber passengers were treated to the exclusive launch of Britney Spears’ latest single before anyone else.
Uber : Britney Spears : Pretty Girls
Mobile money expands in Brazil

Big Ideas

Mobile money expands in Brazil

Mobile money expands in Brazil
Brazil : M-commerce : Mobile Money
Luxury mall to open in Azerbaijan in 2014

Big Ideas

Luxury mall to open in Azerbaijan in 2014

Azerbaijan welcomes first fully dedicated luxury retail destination. 
Azerbaijan : Caucasus : Pasha Construction
Russians turn to own brands as perceptions change

Big Ideas

Russians turn to own brands as perceptions change

Russians turn to own brands as perceptions change
Recession : Quintessentially Communications : Maria-Ra
Spot the difference

News

Spot the difference

US – Skincare brand Clearasil admits that it knows nothing about marketing to teenagers in a campaign aimed at that very demographic.
Clearasil : Gen Viz : Anti-Authenticity
Intelligent Gaming

Micro Trends

Intelligent Gaming

Content creators are looking to different forms of media as a way to contextualise and intellectualise video games.
Gaming : Ubisoft : Video Games
Gen Viz

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...
Gen Viz : Generation Z : Visual First
Anti-authenticity Marketing

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...
Beyond Borders : Authenticity : Heritage
Block communications

News

Block communications

Global – Verizon has created a mobile phone network and smartphone for video game Minecraft.
Verizon : Minecraft : Virtual Browsing
Life-streaming: Multimedia centre becomes a life aggregator

News

Life-streaming: Multimedia centre becomes a life aggregator

Life-streaming: Multimedia centre becomes a life aggregator
Integrtaed Home Network : Always On Lives : Multimedia And Communications Unit
The erosion of trust

Big Ideas

The erosion of trust

Global – Consumer trust in businesses, governments, NGOs and the media is at an all-time low, according to a new report.
Edelman Intelligence : The Dislocated World : Trust Barometer
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