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Macro Trends
Uprooted Diets
Diets are undergoing a seismic shift as threatened supply chains, shortened food miles and a demand for more positive action from brands change wha...
Food
:
Drinks
:
Uprooted Diets
Macro Trends
Future Media Landscapes
In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back...
Media
:
Technology
:
Transmedia
Macro Trends
Freesumerism
As the cost of everything tends towards zero, the growing trend for Freesumerism is seeing the notion of value undergoing a major shift. Smart bran...
Free
:
Consumerism
:
Buying
Micro Trends
Melbourne Food and Drink Safari
At the centre of the Australian creative industry, Melbourne’s food and drink sector celebrates wellbeing, community and social enterprise.
Melbourne
:
Australia
:
Safari
Macro Trends
Boomers Now and Next: From Ageing to Becoming
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...
Generations
:
Boomers
:
Demographics
Communities
Hijabistas
A new breed of fashion innovators is blazing a trail for modesty, creative flair and business sense. Dubbed ‘hijabistas’, these women are homing in...
Chanel
:
Muslim
:
Feminism
Macro Trends
Five States of Luxury 2021
A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.
Luxury
:
Travel
:
Hospitality
Macro Trends
Equilibrium Cities
Citizens are demanding a more receptive and equitable built environment that will allow future urban generations, nature and businesses to thrive.
Future Cities
:
Health And Wellness
:
Intersectionality
Macro Trends
Uncoupled Living
Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.
Family
:
Culture
:
Lifestyle
Macro Trends
The Focus Filter
A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.
Attention Economy
:
Workplace
:
Advertising
Markets
The New Normal Update
The New Normal Briton has two children and thinks of himself as working or lower middle class. He goes on a foreign holiday at least once a year, e...
Mondeo Man
:
Fiesta Folk
:
Womenomics
Futures 100
Futures 100 Innovators: September
The penultimate instalment of the Futures 100 Innovators spotlights a new generation of beauty scientists, value-driven luxury marketers and indepe...
Futures100 Innovators
:
F100
:
Health & Wellness
Macro Trends
Work States Futures
With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...
Workplace
:
Society
:
Technology
Communities
China’s New Emerging Affluents
Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technol...
BMW Mercedes
:
Migration
:
Microblogging
Macro Trends
Prohibition Culture
Everywhere you look, behaviour is being curbed, controlled, nudged and monitored. The ‘war on waste’ is creating a stealth tax that covers everythi...
Nudge
:
Control
:
Waste
Communities
Amortals
As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...
Bleisure
:
Catherine Mayer
:
Anti-Aging
Macro Trends
Adaptive Appetites
As inflation and supply chain fragility sends food and drink prices soaring, consumers and companies are adapting rapidly – embracing frugality, in...
Food
:
Drink
:
Society
Macro Trends
New Bricolage Living
Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....
Third-stage Globalisation
:
Life-lodging
:
Connectivity
Macro Trends
Gen X Now and Next: From Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...
Generations
:
Gen X
:
Demographics
Macro Trends
Alphas Now and Next: From the Sandbox to Roblox
This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...
Generations
:
Gen Alpha
:
Demographics
Macro Trends
Luxury States: New Codes of Luxury 2024–2025
An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set ...
Luxury
:
Travel & Hospitality
:
Fashion
Macro Trends
Hyperphysical Stores
In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores to be more engaging, sensorial and mem...
Retail
:
Bricks-and-mortar
:
Stores
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