'Branding'

Bright idea

Big Ideas

Bright idea

London – Char.gy is a new start-up that enables subscribers to use the surplus electricity in lamp posts to recharge their electric cars.
Civic Brands : Whole-system Thinking : Automotive
Getting Into Grindr

News

Getting Into Grindr

Global – Grindr is expanding its influence as a lifestyle brand by launching a new editorial platform.
Grindr : The Immortal Brand : LGBT
Lights out

Big Ideas

Lights out

Global – Recent technical problems suffered by Amazon have revealed vulnerabilities in the Internet of Things (IoT).
Amazon : The Internet Of Things : Smart Home
Monkey Business

News

Monkey Business

US – MailChimp demonstrates a creative approach to selling an intangible product by omitting overt mentions of the brand in its new advertisi...
Mailchimp : Droga5 : The Sacred Egg
Fashion futures

Big Ideas

Fashion futures

London – A new report examines the future of the global fashion industry, with a focus on the trends that will continue to dominate in 2017.
Business Of Fashion : McKinsey & Company : The State Of Fashion 2017
Warming up

News

Warming up

New York – Snapbac is a range of sports apparel designed for the crucial moments before and after a workout.
Snapbac : Wellness : Precovery
Everyman beer

Big Ideas

Everyman beer

US – Beer brand Miller is tapping into a sense of nostalgia by re-introducing its slogan from the 1970s.
Just-nots : Miller Coors High LIfe : Advertising
Meet the Disruptors: Keiichi Matsuda

News

Meet the Disruptors: Keiichi Matsuda

London – Our Global Futures Forum is just two weeks away and we're very excited to announce the inclusion of multidisciplinary artist Keiichi Matsu...
Global Futures Forum : Keiichi Matsuda : Disruptors
Frugal fashion

Big Ideas

Frugal fashion

Global – New research shows that luxury discount purchases are on the rise as consumers seek to spend less to stay fashionable.
Outlet Stores : NPD Group : Discount Fashion
What to watch

Big Ideas

What to watch

Russia – Zeen gives the tv guide a digital makeover to help consumers cut through the noise of ubiquitous entertainment.
Zeen : Revalation Brands : TV
Mind games

News

Mind games

Global – Nike has added brain training exercises to its existing Nike Soccer app to help prepare the next generation of footballers.
Nike : The Optimised Self : Pro Genius
Just desserts

Big Ideas

Just desserts

Oxford – Dessert brand Onist is helping poor communities in Gambia with sales of its avocado and chocolate pots.
Onist : One-for-one : CSR
Robin Mellor: Space Explorer

Viewpoints

Robin Mellor: Space Explorer

Why blurring the boundaries between the digital and physical worlds might be the future of exhibition making.
Space Explorer : Exhibition : Revelation
Great outdoors

News

Great outdoors

Switzerland – Outdoor retail brand The North Face is to host its first Mountain Festival in the Swiss Alps.
The North Face : Mountain Festival : Experiences
Retail Market 2016: Part 1

Markets

Retail Market 2016: Part 1

In 2016, global retail will continue to defy contrasting economic headwinds to post startlingly healthy levels of growth.
Retail Market : Generation Z : Mobile Payments
Pot-chain transparency

Big Ideas

Pot-chain transparency

Oregon, US – Phylos Bioscience has created an interactive 3D map that represents the relationship between different genetic strains of cannabis.
Cannabis : Phylos Bioscience : Jessi Baker
Workplace staples

Big Ideas

Workplace staples

Boston – In Workbar’s collaboration with office suppliers Staples co-working enters the big-box retail environment.
Staples : US : Workplace Futures
Cool cuppa

News

Cool cuppa

London – Twig Teas is a cold brew tea brand inspired by a traditional Japanese brewing method.
Twig Teas : Cold-brew Teas : Iona Carter
Brawn is beautiful

Big Ideas

Brawn is beautiful

London – IMG Models has announced the launch of Brawn, its plus-size division for men.
IMG : Brawn : Dressman
Affirmative fractions

News

Affirmative fractions

US – The EquiTable app addresses income inequality by helping people to split their food and drinks bill more fairly.
EquiTable : Income Inequality : Social Injustice
Nomadic editorial

Big Ideas

Nomadic editorial

North America – Obsessee is a new magazine that will exist solely on social media platforms.
Obsessee : Gen Viz : Media
Creative Coasters

News

Creative Coasters

Malaysia – Tiger Beer has turned the humble drinks coaster into a means to kick-start creativity among its consumers.
Tiger White : Crowd-sourced : Drogba5
Behind the scenes

News

Behind the scenes

London – Acclaimed set designer Clementine Keith-Roach reveals some tricks of the trade in a short film for AnOther magazine. 
Heritage : AnOther Magazine : Clementine Keith-Roach
Primark phygital

News

Primark phygital

Madrid – Primark has unveiled a dynamic digital 360-degree display for its new Spanish flagship store.
Primark : Phygital : Retail
All in one

Big Ideas

All in one

US – Television channel TBS will premiere the entire first series of its new comedy Angie Tribeca in a 25-hour binge-watch.
TBS : Angie Tribeca : Binge-watching
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