LS:N Global

Markets

Childrenswear Market

The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...

Fashion : Youth : Digital

Micro Trends

Brand Parents

Parents are looking for technology to help them achieve a better balance between the stresses of work and family life.

Parenting : Snoo : Future Family

Daily Signals

Stat: Generation Alpha are proficient with voice assistants

Voice assistants are gaining traction with Generation Alpha.

Youth : Technology : Retail

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...

Technology : Gen Alpha : Education

Daily Signals

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...

Statistic : Gaming : Media

Daily Signals

Stat: US gamers turn to esports to boost athletic performance

New findings from the Entertainment Software Association (ESA) reveal that 205.1m Americans aged 5–90 are regular gamers, with 60% of US adults eng...

Gaming : Stat : Statistic

Daily Signals

AI will drive the future of K-pop’s first prosumers

K-pop pioneer Lee Soo-man has positioned artificial intelligence not as a threat, but as the engine of K-pop’s next global chapter.

AI : Parasocial Relationships 2030 : Parasocial

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.

Youth : Culture : Museum

Daily Signals

Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Luxury travel is set to evolve in 2026, with affluent travellers seeking deeper meaning, personalisation and sustainable choices, according to Virt...

Luxury : Gen Alpha : Luxury Travel

Communities

Gen Z Parents: Future:Poll

Published as part of our Gen Z Parents Communities report, our latest Future:Poll research reveals the priorities, behaviours and concerns shaping ...

Youth : Gen Z Parents : Future:Poll

Big Ideas

New Ways of Seeing 2025: Embracing Multiplicity in Modern Creativity

For the cross-pollination of ideas and alternative viewpoints, look no further than New Ways of Seeing 2025, a festival of creative thinking spanni...

Design : Culture & Media : Technology

Micro Trends

EQ-Beauty

AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...

Beauty : Technology : AI

Micro Trends

Future Five 2026: Artificial Intelligence

As the inevitable ascent of AI continues at a rapid pace, we consider its impact on us as human beings. With technology transforming education and ...

Design : Artificial Intelligence : Technology

Micro Trends

Future Five 2026: Identities

It’s a turbulent time for identity around the world. While expressions of spirituality and sexual desire are becoming normalised elements of modern...

Youth : Identities : Society

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...

Advertising : Marketing : Global Events

Markets

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...

Retail : Pop-culture & Media : Society

Markets

Bougie Basics

Household activities and hygiene routines are being transformed into moments of everyday opulence driven by self-care rituals and social hangouts i...

Beauty : Luxury : Design

Communities

Gen Z Parents

Meet the Gen Z parents (born between 1997 and 2012) of Gen Alpha and Gen Beta, who are busy raising the next generation.

Youth : Home And Family : Generations

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...

Retail : Culture : Technology

Daily Signals

Stat: Gen Alpha emerges as a power player in household spending

A new study of 2,300 children aged 9–13 published by Razorfish reveals the rising influence of Gen Alpha in household purchasing decisions.

Youth : Society : Stat

Daily Signals

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media

Daily Signals

Gen Z drive hype for Daze’s AI-powered messaging app

Daze, an AI-powered messaging app targeted at Gen Z, is attracting significant pre-launch attention.

Youth : Pop-culture & Media : Technology

Daily Signals

John Lewis reinvents pocket money for a cashless generation

With physical pocket money becoming a relic of the past, John Lewis has introduced Nestlums, an interactive pet designed to teach financial literac...

Youth : Technology : Design

Daily Signals

The Trend: AI Edu-play-tion

In our AI Edu-play-tion microtrend report, we talk to the innovators using generative artificial intelligence to re-imagine screen-free educational...

Technology : AI Education : Gen Alpha

Daily Signals

Stat: Understanding Gen Alpha’s online habits

As the oldest Gen Alpha are turning 10 years old, their online habits are moulding the future.

Youth : Technology : VR

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