LS:N Global

News

Stat: Children under ten are making money from hobbies

One-fifth of UK children aged nine and under are making money from their hobbies.

Money

News

Stat: British children want better access to nature and green space

A study from UK conservation charity The National Trust and children’s newspaper First News has revealed that 76% of children want to spend more ti...

Youth : Environment : Nature

Markets

Gen Alpha and Alt Foods

As Generation Alpha begin to flex their spending power, the alternative food market must adapt to the next generation of planet- and health-conscio...

Food & Drink : Youth : Health & Wellness

News

Stat: Generative AI yet to be a daily habit for teens and young adults

New research reveals that while young Americans are beginning to explore generative AI, its integration into daily life remains limited.

Youth : Technology : Society

News

Spotify targets the next generation of young listeners

The streaming platform’s new app offers families a kid-friendly, ad-free listening environment.

Media : Youth : Music

News

Nestlums gamifies financial literacy for Gen Alpha

Nestlums is a new app aimed at supporting parents in teaching their children financial literacy.

Youth : Media : Money

Webinars

Generations: Now and Next 2024–2025 On-demand Webinar

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, catch-up on this webinar diving into what unites and divides consumers across gene...

Webinar : The Future Laboratory : Foresight

News

Stat: Nearly all British and American children consider themselves gamers

Digital marketing company Super Awesome has released its Retail, Gaming & the Next Generation report.

Youth : Media & Entertainment : Society

Micro Trends

Edu-play-tion

With parents of Generation Alpha now home educators, brands are elevating playtime with tools that combine digital and analogue learning.

Youth : Technology : Gen Alpha

Big Ideas

Four Tween Skincare Brands Prioritising Self-Care

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on building simple ...

Youth : Health & Wellness : Beauty

Viewpoints

To serve Generation Z brands must get philosophical

Brand longevity isn’t just about user experience, but about forming an understanding of the world view of tomorrow’s young consumers.

Gen Z : Gen Alpha : Technology

News

Dutch coffee brand recruits children to its board of directors

Dutch coffee brand De Koffiejongens, known for its sustainable, biodegradable coffee pods, is pioneering a unique approach to corporate governance.

Coffee : Food & Drink : Youth

News

The Parent Track lets kids pester parents to shop sustainably

Launched by eco-friendly soap company Gelo, the extension taps into the fact that more children than ever are educating their parents on environmen...

Sustainability : Youth : Technology

News

Fortnite’s Liferun encourages players to save lives

Fortnite has teamed up with the International Red Cross on a game that encourages heroism over violence.

Media : Technology : Entertainment

Markets

Money Market: Gen Alpha

With Generation Alpha largely viewing money as a digital concept, brands’ financial education is moving into playful, digital and socially consciou...

Youth : Society : FinTech

News

The Trend: The Zalpha Reckoning

Our final macrotrend of 2021 offered a glimpse of an entirely new demographic, the Zalphas, who exist at the intersection of Generations Z and Alpha.

Youth : Technology : Sustainability

Big Ideas

Purpose in 2030: Generation Betterment

In this future scenario, brands are frantically trying to reframe their purpose, turning to climate-literate Generation Alpha – tomorrow’s valuable...

Scenario : Branding : Purpose

Viewpoints

Are we heading for a post-demographic future?

Generational terms such as Baby Boomer and Millennial have shaped the way we conduct research. But are they helping to predict the future – or hold...

Youth : Marketing : Generation Z

News

The Big Idea: Teen Tech Welfare

With technology increasingly invading on the private lives of young people, this year brands stepped in to help people achieve a healthy screen-lif...

Youth : Technology : Digital

News

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...

Technology : Pop-culture & Media : Society

News

LS:N Global’s new Generations: Now and Next 2024–2025 report launched

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, dive into what unites and divides consumers across generations.

Generations : Society : Demographics

Webinars

Youth & Media Futures 2021 On-demand Event

Watch our on-demand event for practical insights, exclusive debates, discussions, and an executive summary of sector directions.

Society : Events : Youth

News

Amazon’s Explore with Alexa brings conversational AI to kids

Amazon is expanding its Amazon Kids+ content to include a conversational AI tool that makes Alexa questions more educational and entertaining.

Youth : Technology : Education

News

A toy campaign spotlighting Gen Alpha as planet-savers

STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.

Gen Alpha : Youth : STEM

News

Beyond Meat turns children’s food educator

Together with leading digital education innovator Everfi, plant-based meat company Beyond Meat will create a free online course on sustainability.

Food : Sustainability : Gen Alpha

'generation alpha' Sort By Relevance Most Recent

'generation alpha'
Sort By

Relevance

Most Recent