LS:N Global

Big Ideas

Web Summit 2021: The Future of Tech is Post-Purpose

We’ve just lived through our most online period in history. Here’s what Web Summit predicts will come next, from brand obsession to metaverse scept...

Technology : Media : Digital

News

Walmart engages Gen Z with immersive dorm shopping experience

Walmart has launched a new back-to-school shopping experience designed to captivate the Gen Z market.

Retail : Youth : Technology

News

Crate & Barrel is bringing the in-store shopping experience to customers at home

Furniture and home décor retailer Crate & Barrel has created an immersive digital version of its new flagship New York store.

Retail : Technology : Crate & Barrel

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...

Media : Advertising : Technology

Big Ideas

Future Forecast 2023: Media & Technology

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.

Technology : Media & Entertainment : Youth

News

Stat: Dune report evaluates the profitability of fashion NFTs

As a flood of fashion brands jumped on the non-fungible token (NFT) bandwagon in 2022, blockchain analytics platform Dune investigated how well the...

Stat : Stats : Statistic

News

The Space: Gucci opens its virtual doors in Roblox

In 2021, fashion brands started to carve out their space in the metaverse. We spotlighted Gucci back in May, when the luxury house opened its virtu...

Metaverse : Luxury : Fashion

News

The Trend: The Zalpha Reckoning

Our final macrotrend of 2021 offered a glimpse of an entirely new demographic, the Zalphas, who exist at the intersection of Generations Z and Alpha.

Youth : Technology : Sustainability

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

Viewpoints

Welcome to the post-social era

With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks where priva...

Social Media : Web 0.3 : Influencers

Design Directions

Synthesised Beauty

The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine wha...

Beauty : Biotechnology : Digital

Big Ideas

Innovation Debrief 2021

In our new Innovation Debrief report, you will discover 50 trail-blazing brands that have lit up 2021 with their innovative thinking.

Society : Design : Innovation

Markets

Affirmative Avatars Market

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...

Gaming : Avatars : Web3

Macro Trends

Hyperphysical Stores

In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores to be more engaging, sensorial and mem...

Retail : Bricks-and-mortar : Stores

Macro Trends

EQ-Commerce

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning opportunity, and...

Retail : Technology : Media And Technology

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...

Youth : Media : Technology

Macro Trends

Future Forecast 2025: Technology

Amid accelerating technologies, consumers are exploring divergent paths: from simplified ‘dumb tech’ for digital detox to AI-generated creativity a...

Technology : Health & Wellness : Society

News

Bakeup creates collectible make-up for the multiverse

Bringing make-up to the metaverse, Bakeup is a digital beauty company specialising in looks that can be worn, collected, traded and sold virtually.

Beauty : Media & Entertainment : Technology

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...

Web3 : Metaverse : Retail

News

Zoom to enhance video-calling experience with Apple Vision Pro

Zoom launched a new app on 2 February 2024 that is better suited to Apple’s new headset, Vision Pro, and allows users to represent themselves as di...

Technology : Pop-culture & Media : Workplace

Viewpoints

Decentralised tech is driving LATAM’s socio-economic future

Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’ global pro...

Gaming : Web3 : Latin America

News

A deodorant brand hosts a marathon in the Betterverse

With inequalities becoming increasingly apparent in virtual worlds, the deodorant brand is partnering with gaming platform Decentraland to host a m...

Health And Wellness : Media And Entertainment : Technology

News

Snoop Dogg’s new music video surfaces in The Sandbox

Tuning in to the rising popularity of metaverse platforms, rapper Snoop Dogg is releasing a virtual music video within gaming platform The Sandbox.

Media : Technology : Sandbox

News

IMVU is the next frontier for virtual fashion

Social networking app IMVU is set to host a virtual fashion show, allowing users to engage with digital looks designed in collaboration with metave...

Fashion : Fashion’s Meta-Networks : Virtual Worlds

News

Latinx beauty comes to Decentraland

Launching on the virtual platform Decentraland, beauty brand Valdé has created an immersive digital event to promote its Divine Collection.

Beauty : Technology : NFT

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