LS:N Global

News

The Campaign: Edu-verse

Elf Cosmetics has taken a leap into the metaverse with its inaugural Roblox experience Elf Up!, strategically addressing Gen Z’s entrepreneurial in...

Technology : Gaming : Metaverse

News

The CFDA launches a Web3 education programme

The Council of Fashion Designers of America (CFDA) is investing in emerging technologies by launching a Web3 education programme to help its member...

Fashion : Web3 : Metaverse

News

Radiohead’s eerie audio-visual virtual world

Kid A Mnesia is Radiohead’s new virtual exhibition and digital world produced in collaboration with Epic Games.

Media & Entertainment : Technology : Digital Exhibition

News

SK-II invites shoppers into a branded virtual city

The prestige skincare company has created a Tokyo-inspired digital city filled with branded experiences.

Retail : Digital City : Metaverse

News

The Big Idea: Next-gen Dating

Gen Z’s approach to relationships is changing, with users increasingly interested in exploring new app formats that go beyond endless swiping to fi...

Youth : Media & Entertainment : Society

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...

Youth : Branding : Media

Micro Trends

Betterverse Bites

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education about food.

Food And Drink : Metaverse : Betterverse

News

Crate & Barrel is bringing the in-store shopping experience to customers at home

Furniture and home décor retailer Crate & Barrel has created an immersive digital version of its new flagship New York store.

Retail : Technology : Crate & Barrel

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...

Media : Advertising : Technology

Big Ideas

Future Forecast 2023: Media & Technology

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.

Technology : Media & Entertainment : Youth

Design Directions

Synthesised Beauty

The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine wha...

Beauty : Biotechnology : Digital

Big Ideas

Innovation Debrief 2021

In our new Innovation Debrief report, you will discover 50 trail-blazing brands that have lit up 2021 with their innovative thinking.

Society : Design : Innovation

Markets

Affirmative Avatars Market

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...

Gaming : Avatars : Web3

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...

Youth : Media : Technology

Big Ideas

X-tended Retail

Virtual stores and Web3 brand experiences have matured since the post-pandemic metaverse boom. Now, they offer more integrated e-commerce opportuni...

Retail : Pop-culture & Media : Technology

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Technology : Artificial Intelligence : Society

News

Bakeup creates collectible make-up for the multiverse

Bringing make-up to the metaverse, Bakeup is a digital beauty company specialising in looks that can be worn, collected, traded and sold virtually.

Beauty : Media & Entertainment : Technology

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...

Web3 : Metaverse : Retail

News

Zoom to enhance video-calling experience with Apple Vision Pro

Zoom launched a new app on 2 February 2024 that is better suited to Apple’s new headset, Vision Pro, and allows users to represent themselves as di...

Technology : Pop-culture & Media : Workplace

Viewpoints

Decentralised tech is driving LATAM’s socio-economic future

Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’ global pro...

Gaming : Web3 : Latin America

News

A deodorant brand hosts a marathon in the Betterverse

With inequalities becoming increasingly apparent in virtual worlds, the deodorant brand is partnering with gaming platform Decentraland to host a m...

Health And Wellness : Media And Entertainment : Technology

News

Snoop Dogg’s new music video surfaces in The Sandbox

Tuning in to the rising popularity of metaverse platforms, rapper Snoop Dogg is releasing a virtual music video within gaming platform The Sandbox.

Media : Technology : Sandbox

News

IMVU is the next frontier for virtual fashion

Social networking app IMVU is set to host a virtual fashion show, allowing users to engage with digital looks designed in collaboration with metave...

Fashion : Fashion’s Meta-Networks : Virtual Worlds

News

Latinx beauty comes to Decentraland

Launching on the virtual platform Decentraland, beauty brand Valdé has created an immersive digital event to promote its Divine Collection.

Beauty : Technology : NFT

News

Stat: In South Korea, women are over the office

As telecommuting becomes an increasingly common feature of post-pandemic life, recent research by Seoul Woman Up has found that 65% of South Korean...

Technology : Society : Workplace

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