'media consumption'

Young Vietnamese Luxurians

Communities

Young Vietnamese Luxurians

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...
Luxury : Vietnam : Vietnamese Luxurians
Gen Z Now and Next: From Vision to Contradiction

Macro Trends

Gen Z Now and Next: From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...
Generations : Gen Z : Demographics
The Conscious Decelerators

Communities

The Conscious Decelerators

This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...
Health : Wellness : Conscious Deceleration
Thursday’s headlines including Netflix’s self-mocking ad

News

Thursday’s headlines including Netflix’s self-mocking ad

In today’s daily digest: Smart box offers essentials to gym-goers, the Flippy robot threatens low-skilled jobs and recapturing attention through re...
Media : Retail : Design
 Emerging Youth: China

Markets

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.
China : Youth Culture : Fashion
The Incredible Intergalactic Journey Home

Design Directions

The Incredible Intergalactic Journey Home

Online publisher Lost My Name is back with its most ambitious personalised picture book to date.
Personalisation : Books : Picture Book
The Polarity Paradox

Macro Trends

The Polarity Paradox

Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...
Extreme Lifestyles : 5:2 Living : Pop Culture
Millennials Now and Next: From Pink to Prime

Macro Trends

Millennials Now and Next: From Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while reb...
Generations : Millennials : Demographics
Revelation Brands

Macro Trends

Revelation Brands

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...
Discovery : Chance : Serendipity
Gen Viz

Communities

Gen Viz

Gen Viz is a global, liberal and visual-first tribe at the forefront of key emerging trends among Generation Z.
Gen Z : Teenagers : Teen
New Bricolage Living

Macro Trends

New Bricolage Living

Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....
Third-stage Globalisation : Life-lodging : Connectivity
Neo-collectivism

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...
Society : Retail : Workplace
Programmable Realities

Macro Trends

Programmable Realities

The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other so...
Media : Futuretainment : Technology
Futures 100 Innovators: April

Futures 100

Futures 100 Innovators: April

The fourth instalment of our Futures 100 Innovators spotlights people designing hotel ambience, making alcohol healthier and uplifting Caribbean cr...
Futures100 Innovators : F100 : Beauty
DIY Foodies

Communities

DIY Foodies

Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.
Food : Cookery School : Trucks
Futures 100 Innovators: January

Futures 100

Futures 100 Innovators: January

This month, we uncover the next 10 innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and people innov...
Beauty : Design : Drink
Gen Zalpha India Market

Markets

Gen Zalpha India Market

Amid India’s pandemic recovery, Gen Zalpha are navigating their journey to adolescence by building their own models of progress.
Youth : Education : Sustainability
Vibrant Veganism

Design Directions

Vibrant Veganism

Plant-based products are being boldly redefined by creative practitioners who are pushing for a visceral approach that shows desire without comprom...
Advertising : Design : Macro
Post-purpose Brands

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...
Retail : Branding : Purpose
The Future of Soft Drinks: 10 trends

Macro Trends

The Future of Soft Drinks: 10 trends

No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...
Drinks : Soft Drinks : Non-alcoholic
Pleasure Revolution

Macro Trends

Pleasure Revolution

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and sh...
Leisure : Workplace : Wellness
China’s New Emerging Affluents

Communities

China’s New Emerging Affluents

Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technol...
BMW Mercedes : Migration : Microblogging
Generation Jones

Communities

Generation Jones

Children of the bust-and-boom Thatcher and Reagan years, Generation Jonesers see themselves as committed, competitive, and slightly conservative in...
&Co : DeLonghi : Gaggia
Personal Information Economy

Macro Trends

Personal Information Economy

Online, there are few places we can hide. From Facebook to Google+, Tesco, Wal-Mart, American Express, Foursquare and Bing, brands are recording ou...
PIE : Data : Commodity
The Flat Age Society

Macro Trends

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...
Baby Boomers : Age : Agelessness
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