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Communities
Young Vietnamese Luxurians
Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...
Luxury
:
Vietnam
:
Vietnamese Luxurians
Macro Trends
Gen Z Now and Next: From Vision to Contradiction
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...
Generations
:
Gen Z
:
Demographics
Communities
The Conscious Decelerators
This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...
Health
:
Wellness
:
Conscious Deceleration
News
Thursday’s headlines including Netflix’s self-mocking ad
In today’s daily digest: Smart box offers essentials to gym-goers, the Flippy robot threatens low-skilled jobs and recapturing attention through re...
Media
:
Retail
:
Design
Markets
Emerging Youth: China
The Chinese Dream is on the rise as the American Dream fades.
China
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Youth Culture
:
Fashion
Design Directions
The Incredible Intergalactic Journey Home
Online publisher Lost My Name is back with its most ambitious personalised picture book to date.
Personalisation
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Books
:
Picture Book
Macro Trends
The Polarity Paradox
Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...
Extreme Lifestyles
:
5:2 Living
:
Pop Culture
Macro Trends
Millennials Now and Next: From Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while reb...
Generations
:
Millennials
:
Demographics
Macro Trends
Revelation Brands
The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...
Discovery
:
Chance
:
Serendipity
Communities
Gen Viz
Gen Viz is a global, liberal and visual-first tribe at the forefront of key emerging trends among Generation Z.
Gen Z
:
Teenagers
:
Teen
Macro Trends
New Bricolage Living
Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....
Third-stage Globalisation
:
Life-lodging
:
Connectivity
Macro Trends
Neo-collectivism
Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...
Society
:
Retail
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Workplace
Macro Trends
Programmable Realities
The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other so...
Media
:
Futuretainment
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Technology
Futures 100
Futures 100 Innovators: April
The fourth instalment of our Futures 100 Innovators spotlights people designing hotel ambience, making alcohol healthier and uplifting Caribbean cr...
Futures100 Innovators
:
F100
:
Beauty
Communities
DIY Foodies
Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.
Food
:
Cookery School
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Trucks
Futures 100
Futures 100 Innovators: January
This month, we uncover the next 10 innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and people innov...
Beauty
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Design
:
Drink
Markets
Gen Zalpha India Market
Amid India’s pandemic recovery, Gen Zalpha are navigating their journey to adolescence by building their own models of progress.
Youth
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Education
:
Sustainability
Design Directions
Vibrant Veganism
Plant-based products are being boldly redefined by creative practitioners who are pushing for a visceral approach that shows desire without comprom...
Advertising
:
Design
:
Macro
Macro Trends
Post-purpose Brands
Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...
Retail
:
Branding
:
Purpose
Macro Trends
The Future of Soft Drinks: 10 trends
No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...
Drinks
:
Soft Drinks
:
Non-alcoholic
Macro Trends
Pleasure Revolution
With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and sh...
Leisure
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Workplace
:
Wellness
Communities
China’s New Emerging Affluents
Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technol...
BMW Mercedes
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Migration
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Microblogging
Communities
Generation Jones
Children of the bust-and-boom Thatcher and Reagan years, Generation Jonesers see themselves as committed, competitive, and slightly conservative in...
&Co
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DeLonghi
:
Gaggia
Macro Trends
Personal Information Economy
Online, there are few places we can hide. From Facebook to Google+, Tesco, Wal-Mart, American Express, Foursquare and Bing, brands are recording ou...
PIE
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Data
:
Commodity
Macro Trends
The Flat Age Society
Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...
Baby Boomers
:
Age
:
Agelessness
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