'Branding'

A festival identity tingling with anticipation

News

A festival identity tingling with anticipation

Designed by Studio Nari, Otherlands Festival has unveiled its new visual identity that brings to the fore the feeling of visceral joy unique to fes...
Design : Branding : Visual Identity
Venmo’s refreshed identity celebrates friendship

News

Venmo’s refreshed identity celebrates friendship

The digital payment platform commissioned illustrator Sebastian Curi to rethink the aesthetic of peer-to-peer payments.
Finance : Design : Branding
Solapa is a suit brand for young Puerto Ricans

News

Solapa is a suit brand for young Puerto Ricans

The brand, created by MitiMiti Studio, provides tailor-made suits that cater to the individual style of the Caribbean country’s young men.
Fashion : New Masculinity : Branding
Fondeadora is a bank for Mexico’s unbanked

News

Fondeadora is a bank for Mexico’s unbanked

Design studio Futura has created a rebellious brand identity for the country’s first digital challenger bank.
Finance : Design : Branding
Flamingo streamlines body hair care for women

News

Flamingo streamlines body hair care for women

Shaving start-up Harry’s has launched its first female-focused brand, Flamingo, designed to simplify the shaving process for women.
Beauty : Shaving : Branding
Making a mark

News

Making a mark

UK – Electric Ink is a new beauty brand dedicated to tattoo care.
Superdrug : Electric Ink : Skincare
Why the Lingerie Sector must Evolve for Gen Z

Viewpoints

Why the Lingerie Sector must Evolve for Gen Z

Once considered aspirational, sculpted bodies clad in skimpy lingerie no longer cut it for Generation Z. How can brands shift the narrative and win...
 Lingerie : Underwear : Generation Z
LGBT+ Parenting Market

Markets

LGBT+ Parenting Market

LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.
Society : Parenting : LGBT
Chocolate Market

Markets

Chocolate Market

Despite climate change threatening supply chains, the chocolate sector is thriving, with product innovation fuelling regional flavours and free-fro...
Food : Sustainability : Supply Chains
Take aim: New make-up brand draws on ammunition

News

Take aim: New make-up brand draws on ammunition

Take aim: New make-up brand draws on ammunition
Beauty : Ellis Faas : Utopia
Kokoro & Moi: Creative agency

Design Directions

Kokoro & Moi: Creative agency

Kokoro & Moi: Creative agency
Branding : Posters : Helsinki
Community service: Airbnb rebranding injects sense of belonging

News

Community service: Airbnb rebranding injects sense of belonging

San Francisco – The website that enables people to rent out other people’s homes has undergone a major rebranding based on the idea of belonging.
AirBnB : Branding : Logo
Dating app Feeld rebranding is as creative and fluid as its community

News

Dating app Feeld rebranding is as creative and fluid as its community

Sex-positive dating app Feeld has a new look. Using visual cues to represent multiple ideas of sexuality, the brand identity embodies fluidity with...
Online Dating : Wellness : Technology
Our Place celebrates the modern multi-ethnic kitchen

News

Our Place celebrates the modern multi-ethnic kitchen

This direct-to-consumer cookware brand highlights how urban living is impacting cookery and community.
Food : Drink : Branding
Offblak rebrands tea for a new generation

News

Offblak rebrands tea for a new generation

The new brand appeals to a younger generation of tea drinkers with its combination of bold packaging, unusual flavour fusions and direct-to-consume...
Drinks : Branding : Design
Drink responsibly

News

Drink responsibly

The Netherlands – Fitzroy has used discarded Coca-Cola bottle labels to produce sustainable packaging for its new rum product.
Whole-system Thinking : Sustainability : Packaging
Sporting dystopias

News

Sporting dystopias

Global – Adidas has released its latest Y-3 fashion film, inspired by a futuristic dystopia.
Adidas : Advertising : The Dislocated World
WeTransfer tells users to step away from technology

News

WeTransfer tells users to step away from technology

The file transfer company has released a digital platform and campaign entitled Please Leave.
Technology : Digital : Branding
Nordic Health Lab lends healthcare a design-led aesthetic

News

Nordic Health Lab lends healthcare a design-led aesthetic

Nordic Health Lab, an experimental division of Nordsjællands Hospital that tests creative solutions to future health challenges has released a new ...
Health : Wellness : Design
Will DINKs become a priority for truly sustainable brands?

Big Ideas

Will DINKs become a priority for truly sustainable brands?

Through the lens of a fictional future scenario, we explore how technology is driving behavioural shifts among brands and consumers. This month, we...
Retail : Society : Branding
Wellness

Design Directions

Wellness

Madrid-based fashion label Wellness has created Dubai, a water brand and dedicated website with eco-conscious, fitness and educational credentials.
Wellness : Dubai : Fashion
Virtual Baroque

Design Directions

Virtual Baroque

Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised charact...
Luxury : CGI : Digital Aesthetic
Home Cleaning Market

Markets

Home Cleaning Market

With the rise of glossy domestic influencers and design-led, eco-friendly start-ups, the mindful act of cleaning has never been more relevant.
Cleaning : Health : Wellness
Finnishing touch

News

Finnishing touch

Finland – Design agency Kokoro & Moi has created a new visual identity for Finland in the country’s centenary year.
Finland : New Bricolage Living : Branding
International identity

News

International identity

Dubai – Design agency BrightHead Studio has created an international visual identity for Downtown Toko Japanese food eateries in Du...
Toko : New Bricolage Living : Packaging
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