LS:N Global

Big Ideas

Blass from the past

US – Fashion house Bill Blass has been relaunched with a strong digital focus under the direction of creative director Chris Benz.

Big Ideas

Financial rebrand hits the spot

Branding : SomeOne : Loan

News

The Market: Flat Age Women Market

A closer look at the women applying the activist mindset acquired during their youth to a mass media that has long ignored their 50-plus age group.

Flat Agers : Baby Boomers : Activists

News

See our highlights from Internet Age Media 2017

Barcelona – Our new microsite reveals our top picks from the advertising, media and futures festival.

Technology : Advertising : Media

News

Fair share

Norway – Creative agency ANTI has created a mini-series for Coop that challenges consumers’ perceptions of the sharing economy.

The Sharing Economy : Advertising : Coop

Big Ideas

ColaLife campaign takes medical aid further

Coca-Cola : Medical : Packaging

Viewpoints

Why protein needs a New Masculinity rebranding

With men keen to explore plant-based diets, are FMCG brands ready to change their marketing narratives around protein?

Food : Advertising : New Masculinity

News

Arabian mornings: Luxury expatriate breakfasts by design

Saudi Arabia – Luxury breakfast delivery service Breakfast Club has enlisted the help of branding intelligence group Anagrama for its new packaging.

Disruptive Packaging : Anagrama : Branding

Big Ideas

Unique Generation D set to grow in influence

Advertising : Branding : Transparency

Design Directions

Stockholm Design Lab : Graphic Design

Stockholm Design Lab is a multidisciplinary design studio founded by architect Thomas Eriksson and graphic designer Björn Kusoffsky. Together they,...

Branding : Scandanavian Airlines : Aircraft

Micro Trends

Redefining Strength

Testosterone-centric gym culture is increasingly out of step with a new generation of men who want to become physically and mentally strong, with...

Health And Wellness : Branding : New Masculinity

News

OpenWeb’s rebranding channels the 19th century

Distancing itself from the aesthetics and ethos of other technology companies, audience relationship platform OpenWeb is hearkening back to the ana...

Design : Media & Entertainment : Technology

News

Podcast rebranded as Realm to capture audio escapism

Audio entertainment company Serial Box has rebranded as Realm to capture a sense of magical escapism for its listeners.

Branding : Health : Wellness

News

Taming the Beast

London – Beast is a new retailer working to change the way men buy beauty.

Beast : Beauty : Brick-and-mortar

Big Ideas

Five fintech innovations for young home-buyers

As younger people strive to break away from being Generation Rent, a wave of fintech services are taking them from temporary tenants to first-time ...

FinTech : Mobile Money : Mortgages

Design Directions

Shape-shifting

Graphic designers are injecting brand identities with the transience and fluidity of natural movement. In tune with our Awakening Tech macrotrend...

Branding : Awakening Tech : Generative Design

News

Caña magazine takes a novel approach to beer appreciation

Barcelona – The publication, which was launched with an art exhibition, positions beer as the drink of choice for young creatives.

Drinks : Branding : Media

News

The bare essentials: Chinese noodle chain opens Soviet Style bar

Russia – Chinese noodle chain Mary Wong has opened an industrial chic takeaway bar in Rostov-on-Don that combines a brutalist interior with the bri...

Fork : Interiors : Soviet Style

Design Directions

Asylum : Multidisciplinary Design

“Culturally Singapore is so young,” says Chris Lee, founder of local design studio Asylum, “in terms of design, there is almost no culture.”

Branding : Singapore : Hotel

Design Directions

Occult Enchantment

As fantastical fables and tales of escapism continue to dominate popular culture, designers are harnessing the power of magic and myth in 21st-cent...

Fantasy : Folklore : Magic

Design Directions

Sweet Shoppe

The internet is changing the way people shop. Online retailers offer items based on what customers have already bought. Google search results are b...

Branding : On/Off : The Sweet Shoppe

Micro Trends

Post-category Spirits

A wave of new start-up distilleries are creating category-defying spirits that reject the traditional rules and regulations of liquor-making.

Drinks : Hospitality : Food

News

Blank slate: The wine bottles without words

Graz, Austria – A motif can mean a decorative image or a recurring theme in artwork. The branding identity of Austrian company Motif Wine embodies ...

Branding : Motif Wine : Graz

Design Directions

Adventurism

In 2011, LS:N Global reported on a shift to a new self-sufficient, necessity-driven design in an unpredictable, turbulent world in our Survivabilit...

Survivability : Adventure : New Sublimity Tourism

Viewpoints

Kevin Allen : The hidden agenda

Kevin Allen, author of The Hidden Agenda, talks about the book.

Kevin Allen : The Hidden Agenda : Business

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