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Macro Trends
Redemptive Diets
Brands and consumers are uniting to build future-fit food systems that support changing social values, protect precious resources and secure supply...
Food
:
Drink
:
Society
Macro Trends
The New Sublimity
Consumers are turning away from their busy, hyper-connected, digital lifestyles and prioritising personal fulfillment and wellbeing.
Stuffocation
:
Spiritualism
:
Sublime
Big Ideas
London Design Festival 2013: 10 of the best
The 11th London Design festival offered a wave of new products, experiences and exhibitions from emerging designers, as well as established brands....
Established & Sons
:
Philippe Malouin
:
Silo Studio
Communities
Kindred Diners
This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local communities around – and inspired by – food and d...
Food
:
Drink
:
Social
Macro Trends
Turbulent Teens
The more prosaic say ‘2010s’, but we’re calling the next decade the Turbulent Teens. As the climate changes, power shifts, populations increase and...
Turbulence
:
Teenager
:
Geo-political
Markets
Emerging Youth: AfroLATAM
Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and resilience.
Youth
:
Media
:
Workplace
Design Directions
Psychedelia
A liberated movement of altered reality, surreal visions, and heightened optimism invites us into a trippy factional world – welcome to Psychedelia.
Netstalgia
:
Psychedelic
:
1960's
Futures 100
Futures 100 Innovators: August
The eighth instalment of our Futures 100 Innovators spotlights a new generation of beauty manufacturers, African alcohol producers and circular jew...
Futures 100 Innovators
:
F100
:
Health And Wellness
Macro Trends
Neo-collectivism
Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...
Society
:
Retail
:
Workplace
Markets
Fertility Market: The New Cycle
Calling time on body clock stigma, a candid new conversation is taking place about fertility.
Health
:
Wellness
:
Fertility
Big Ideas
Design Miami/ Basel 2013: Top 10 Galleries
The Design Miami/ Basel show this month was awash with vibrant colours. Galleries from across the world exhibited collectible luxury designs in a k...
Design
:
Seung-Yong Song
:
Nacho Carbonel
Big Ideas
Material Far Futures
From fabrics that generate power through motion to food packaging that understands its contents, the materials of tomorrow will be smarter, stron...
Material Futures
:
Sustainability
:
Far Futures
Design Directions
Future Foodscapes
Amid growing consumer demand for transparency in food, designers are approaching visual communication in new ways and challenging traditional notio...
Food And Drink
:
Packaging
:
Hospitality
Macro Trends
Post-growth Society
As our obsession with economic growth proves to be unsustainable, brands, institutions and consumers are seeking new metrics of progress.
Post-growth Society
:
GDP
:
Economics
Futures 100
Futures 100 Innovators: April
This month, we uncover the next 10 innovators to watch as part of our Futures 100 Innovators Awards, highlighting the brands, businesses and people...
Technology
:
Retail
:
Beauty
Trend Tracker
Awakening Tech
Identified by LS:N Global in 2014, the Awakening Tech macrotrend explored how consumers are negotiating their identities in a digital world and h...
Sensor Technologies
:
Affective Computing
:
Living Architecture
Viewpoints
The Great Concert Comeback
Between silver chrome cowboy hats and a supercharged local economy, foresight analyst Simar Deol unveils how live concerts are serving much more th...
Entertainment
:
Music
:
Media
Trend Tracker
Bleisure
Identified by LS:N Global in 2009, Bleisure – business + leisure – refers to the increasingly blurred lines in consumers’ lives between work an...
Business
:
Leisure
:
Work
Markets
Global Beauty Market: Part 2
The beauty and personal care industry has expanded to encompass an array of lucrative, previously overlooked opportunities in the male grooming, ...
Wellness
:
Male Grooming
:
Inclusive Beauty
Macro Trends
Body Temples
Bodies are back. You can’t buy the new status symbol at a store, you’ll have to sweat for it. Today’s model of fitness is no longer an unattainable...
MGM Grand Hotel
:
CrossFit
:
Zumba
Macro Trends
Gen Viz
Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...
Gen Viz
:
Generation Z
:
Visual First
Communities
New Indian Tastemakers
As more consumers in India become connected to the internet and plugged into what’s new in fashion, food and lifestyle, a new wave of influencers...
Consumer Behaviour
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India
:
Bloggers
Markets
Retail report
It feels as though retailers the world over are breathing a collective sigh of relief, as the Great Depression didn’t materialise. But the sobering...
Deloitte
:
Recession
:
PIIGS
Macro Trends
Backlash Brands
In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim, staging a reactio...
Backlash Brands
:
Controversy-courting
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Righteous Retail
Macro Trends
The Fifth Scenario
At this very moment, the economy, the environment, science and technology, and the global balance of power are undergoing massive shifts: some are ...
Change
:
Hybrid
:
Dream
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