'Branding'

Karma spirit: Consumers rate brands on new social media platform

News

Karma spirit: Consumers rate brands on new social media platform

Karma spirit: Consumers rate brands on new social media platform
Australia : Sydney : Social
Embedded Marketing

Macro Trends

Embedded Marketing

As consumers have more opportunity to avoid advertising, brands are reinventing product placement, enriching media content by embedding their brand...
Marketing : Branding : Branded Entertainment
Branded DNA

News

Branded DNA

Brooklyn – Lifeblood Agency’s new branding captures the firm’s DNA in visual form.
DNA : Awakening Tech : Branding
Texan coffee with a surrealist brand identity

News

Texan coffee with a surrealist brand identity

Futura is redefining the way coffee is communicated with its branding for new coffee shop Superthing.
Drinks : Branding : Coffee
Maker’s mark

Big Ideas

Maker’s mark

Global – Made in Germany is the world’s favourite label, according to a new report by Statista.
Civic Brands : Germany : The Dislocated World
Jonathan Sands: Elmwood

Viewpoints

Jonathan Sands: Elmwood

What role should brands play in a Dislocated World?
Elmwood : Jonathan Sands : The Dislocated World
Healthy rebranding

News

Healthy rebranding

Lisbon – Graphic design studio AH-HA has developed a new visual identity for natural healthcare laboratory Biocol.
Branding : Pharmaceuticals : Carolina Cantante
Conversation-starters

News

Conversation-starters

London – The branding for this year’s D&AD Festival not only celebrated creativity but questioned its meaning.
D&AD Festival 2016 : The Beautiful Meme : Branding
Beautiful banking

News

Beautiful banking

Stockholm – Design studio Snask has achieved the impossible and made investment banking interesting.
Nordea Markets : Snask : Rebrand
Cadbury’s virtual egg hunt digitises Easter traditions

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Cadbury’s virtual egg hunt digitises Easter traditions

Confectionary brand Cadbury has launched an online Easter egg hunt to enrich Easter festivities for families separated during the pandemic.
Food And Drink : UK : Chocolate
Arrigo Berni: Moleskine

Viewpoints

Arrigo Berni: Moleskine

Why the stationery brand entered the retail market.
Retail : Design : Branding
Redefining roles

Big Ideas

Redefining roles

New York – Helmut Lang has hired an editor-in-residence to oversee the brand’s future creative direction.
Helmut Lang : Workplace : New York
A furry rebrand for more human healthcare

News

A furry rebrand for more human healthcare

Healthcare start-up Alan has debuted a refreshed brand identity that takes a softer approach to clinical care.
Health : Wellness : Branding
Blokes and beauty: why brands need to watch their language

Viewpoints

Blokes and beauty: why brands need to watch their language

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...
Beauty : Retail : New Masculinity
Do beauty brands need to move beyond the glossy feed?

Viewpoints

Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.
Beauty : Branding : Digital
Maximum Effort’s satirical take on sugar marketing

News

Maximum Effort’s satirical take on sugar marketing

Ryan Reynolds’ quick-witted ad agency has rolled out a comedic campaign for sugar-free biscuit brand HighKey.
Food : Food And Drink : Sugar
Neo-nutrition

Design Directions

Neo-nutrition

Food branding and packaging is rejecting the popular visual cues of ‘organic’ and ‘artisanal’, and instead embracing a more clinical, synthetic-loo...
Food Packaging : Anti-Authenticity Marketing : GMO
Inclusive advertising

Big Ideas

Inclusive advertising

US – Adverts featuring same-sex couples were the most digitally engaging ads of June 2015, according to data from iSpot.tv.
LGBT Advertising : ISpot.tv : Consumer Engagement
Domino’s puts its customers in the driving seat

Big Ideas

Domino’s puts its customers in the driving seat

Domino’s puts its customers in the driving seat
Domino's Pizza : Delvery : Vehicle
Beats by Dre's new campaign celebrates black culture

News

Beats by Dre's new campaign celebrates black culture

The Apple-owned audio brand's latest marketing campaign, You Love Me, makes a statement about the black community’s impact on popular culture world...
Advertising : Branding : Society
Volkwagen’s latest ad owns up to its previous mistakes

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Volkwagen’s latest ad owns up to its previous mistakes

To mark its move into electric vehicles, the car brand is referencing its 2015 diesel emissions scandal.
Mobility : Branding : Sustainability
Google and Nestlé join forces on new Android OS

Big Ideas

Google and Nestlé join forces on new Android OS

Google and Nestlé join forces on new Android OS
Branding : Brand : Brandjacking
Mercedes-Benz unveils branded residence development in Miami

News

Mercedes-Benz unveils branded residence development in Miami

German automotive giant Mercedes-Benz is making waves beyond the roads, announcing its foray into real estate with the development of its own ‘urba...
Home : Retail : Mobility
Redesigning the retro future of online groceries

Viewpoints

Redesigning the retro future of online groceries

Jono Holt, founder of design agency Otherway, examines the use of nostalgia, colour, storytelling and locality in its brand refresh for grocery del...
Branding : Food : Retail
A restorative tonic for postpartum wellness

News

A restorative tonic for postpartum wellness

Milk Moon creates products that combine nervine and adaptogenic herbs to support the postpartum nervous system.
Health : Wellness : Pregnancy
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