LS:N Global

Big Ideas

Publicis plans AI-powered professional assistant

Global – The platform has been devised to help the advertising and communications company’s 80,000 employees work more collaboratively.

News

Touch point

South Korea – Dot is the first smartwatch made specifically for the blind and visually impaired.

Dot : Smartwatch : Awakening Tech

Big Ideas

Americans increasingly concerned about online privacy and personal data security

A new study from Pew Research Center highlights American consumers’ concerns about privacy online and the security of their personal information.

Pew Research Center : Online Privacy : The Dawn Of The Mega-systems

News

The museum beckons: Beacon technology goes high culture

Antwerp – Digital communications agency Prophets has collaborated with Rubens House, the former home and current museum of artist Peter Paul Ruben...

Beacon Retail : IBeacon : Museums

News

Growing wood: kitchen utensils come to life

Natural : Show Your Working : Danish

News

Stat: Asia leads with senior-friendly packaging

While society is comfortably embracing a Flat-age mind set, marketers are finding it challenging to address older consumers without conforming to s...

Health : Asia : Marketing

News

Consumers are comfortable with voice assistants in the bathroom

A recent report by Walker Sands Communications found that consumers are keen to have voice assistant devices in locations beyond their kitchen or l...

Technology : Voice Assistant : Culture

News

Mubi’s messaging app counters communication fatigue

The film streaming service has launched Mubi Remix, allowing film fans to send video messages using movie clips.

Entertainment : Marketing : Media

Viewpoints

How AI is sizing up footwear retail’s future

Richard Potter, CEO of Peak, says category-specific retailers have an opportunity to shine with clever AI-driven data analysis.

Retail : Artificial Intelligence : Footwear

News

Talk the talk: How to market to Millennials

London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to Emily Cr...

Marketing : Youthquake : Youth Culture

Big Ideas

CEOs who engage with social media boost trust

Twitter : Customer Interaction : BRANDfog

News

Stat: Amazon tops first-of-its-kind sustainability value index

A study released in 2023 by Brand Finance analysed the financial value of sustainability perceptions of the world’s biggest brands.

Sustainability : Amazon : Amazon Sustainable Foundation

News

Stat: Advertising has a leadership gender gap problem

New research reveals that without drastic change, parity in leadership roles in the advertising and communications sectors will only be achieved by...

Workplace : Health & Wellness : Society

News

Stat: US consumers welcome brands’ SMS marketing

As smartphone usage continues to rise, a report by Attentive reveals that companies are failing to capitalise on the device’s marketing potential.

Stat : Stats : Statistic

News

Stat: Consumers demand greener advertising

With increasing awareness of the wasteful aspects of advertising, there is mounting pressure on brands to adopt more sustainable practices.

Sustainability : Advertising & Branding : Society

News

News in brief

London – Channel 4’s NewsWall is a current affairs platform for the bite-size generation.

4 NewsWall : GIFs : Micro Communication

News

Matter of taste: Collaborative cooking from afar

London – Designers from Swedish collective PJADAD created a cooking platform, shown during Clerkenwell Design Week 2014, which is controlled remot...

Clerkenwell Design Week 2014 : Collaborative Cooking : Strange Beast Collective

Big Ideas

Shopping centre first in UK to adopt beacon technology

Swan Shopping Centre is the first UK mall to adopt Beacon technology

IBeacon : Smartphones : Swan Shopping Centre

Big Ideas

Philips launches lighting for targeted grocery shopping via mobile

Philips launches an intelligent LED lighting system for grocery retailers

Philips Electronics : Retail : The Tomorrow Store

News

Communicating objects: Network anything with an RFID stamp

Ubiquitous Networking : Communication Objects : Radio Frequency Identification

News

Stat: Brazil’s appetite for science-backed clean beauty is growing

The majority of Brazilian consumers are now aware of clean beauty, but as the market grows brands will have to make sure their claims are backe...

Beauty : Technology : Society

News

Stat: Affluent US consumers drive media engagement

As the media landscape becomes increasingly complex, research by Ipsos reveals that well-off consumers are still keen to engage with a variety of e...

Stat : Stats : Statistic

News

A dental retainer for controlling tech

Tong is a wearable mouth device that allows people to operate computers using their tongue.

Technology : Intuitive Interfaces : Design

News

Thought-starter: Is data reliance affecting brand creativity?

Mike Buonaiuto, executive director of communications agency Shape History, considers the impact of algorithms on creativity.

Data : Charity : Algorithms

News

Animated architecture

Italy – Audiovisual installation Shape in Scapes demonstrates how projection mapping can be used to communicate the placemaking process.

Studio Antimateria : Sonic Landscapes : Placemaking

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