LS:N Global

Big Ideas

American Apparel launches Made in America pricing strategy

US – Following a takeover, the brand will now charge more for US-manufactured goods.

Fashion : Retail : Branding

Viewpoints

Robert Rowland Smith: Beyond The Age of Ideas

The founder and creator of Ennovation on the limits of strategy and innovation.

Experiential Marketing : Frustration Marketing : Perf-hospitality

News

Oatly urges competitors to reveal their carbon footprint

Oatly, the world’s largest oat drink company, has launched its Climate Footprint Challenge, calling on big dairy to reveal their products’ climate ...

Food & Drink : Alternative Protein : Sustainability

Viewpoints

Why can’t brands pack in their plastic obsession?

Theresa May's announcement of a 25-year war on plastic show how far brands are from tackling the issue.

Packaging : Branding : Food And Drink

Viewpoints

The Dorchester: Reframing Future Heritage

London’s The Dorchester has undergone a significant rebranding, rooted in its 1930s inception. We speak exclusively to creative agency Construct ab...

Luxury : Hospitality : Design

Markets

Sensitised Living Part 2

Consumers looking to learn more about sensitive and sensitised skin, and the causes of internal inflammation, are driving new trends and product in...

Beauty : Retail : Packaging

News

An open-source resource to improve packaging

Clothing retailer Asket is overhauling its packaging to reduce its environmental impact – and set a precedent for the wider industry.

Retail : Packaging : Sustainability

Big Ideas

Laser labels

Sweden – Nature & More has worked with ICA to replace sticky labels on avocados and sweet potatoes with a laser mark.

Nature & More : Whole-system Thinking : Packaging

News

Bettr Coffee is brewing sustainability with imperfect authenticity

Bettr, a coffee brand founded in 2011, has undergone a brand transformation to effectively communicate its brand ethos.

Coffee : Branding : Food & Drink

News

This whisky campaign is a nod to the metaverse

Whisky brand Crown Royal is targeting younger audiences with a metaverse-inspired ad campaign promoting its ready-to-drink cocktails.

Food & Drink : Media & Entertainment : Branding

News

Livity unveils vibrant brand identity for breast cancer charity

Creative agency Livity has spearheaded a brand overhaul for CoppaFeel!, the UK's breast cancer charity focused on young people.

Youth : D&I : Health

News

All the fun of Blackpool’s first museum

Showtown, the British seaside town’s first museum, will celebrate its history and future in delivering joy and whimsy.

Branding : Design : Entertainment

News

Crunchy Critters rebrand tackles insect ‘ick factor’

Sherlock Studio has created a new visual identity for Crunchy Critters, presenting the unusual treats in a playful and tasteful way.

Food : Drink : Branding

News

Preview: Brands target marketing at American everyman

US – To reach a wider audience, brands are celebrating everyday successes and remaining true to their core identities.

Advertising : Marketing : Branding

News

Sparkling tea wine delivers ready-to-drink relaxation

With a growing number of consumers seeking healthier drinks options, brewer AB InBev is launching a low-alcohol, sparkling tea wine for Chinese con...

Food : Drink : Design

News

Food for fun

Global – Be is a new range of organic wellness supplements aimed at members of Generation D.

Wellness : Branding : Gen Viz

Micro Trends

Boutique Altruism

Philanthropy has quietly been undergoing a makeover. Say goodbye to the tokenistic tropes of charity, a new wave of brands is using altruism as a c...

Philanthropy : Ethical : Transparency

Design Directions

Proud Creative : Graphic Design

‘We’re about delivering longevity, not just of the moment,’ says Dan Witchell, founder and creative director of Proud Creative. ‘The way we work is...

Branding : Getty : Detail

News

Digital Baroque

A new fictional brand campaign comments on the contemporary aesthetic of luxury and the visual techniques used to stimulate desire.

Luxury Aesthetic : Neuromarketing : Value

Markets

British Spirits Market

In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.

Alcohol : Spirits : Drinks

Markets

eSports Market: Part 2

With mobile hardware lowering barriers to entry and non-endemic brands acting as sponsors, eSports are entering the mainstream.

Gaming : Sports : Branding

Viewpoints

Will doxxing destroy your brand?

Internet lynch mobs are far more poweful than any CSR campaign you can deploy.

Branding : Purpose : Culture

Micro Trends

Beyond Product Placement

From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.

Branding : Fashion : Media

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.

Gaming : Youth : Branding

News

A future-facing identity for insect farming

AI-powered insect mini-farm Better Origin has been rebranded by Ascend Studio to give a new identity to sustainable farming.

Food : Drink : Branding

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