LS:N Global

Macro Trends

Gen Z Now and Next: From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...

Generations : Gen Z : Demographics

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.

Society : Technology : Health

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...

Retail : Branding : Purpose

Behaviours

Emerging Youth: Saudi Arabia

In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...

Saudi Arabia : Gen Z : Middle East

Macro Trends

Alternet Economies

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...

Technology : FinTech : Internet

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...

Technology : Identities : Youth

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

Big Ideas

Four ways retail is becoming a phygital playground

Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical to...

Retail : Phygital : Fashion

Viewpoints

The EUX Factor

Quinine’s founder Ian Johnston explains why the future of the retail experience is to blend all touchpoints with the customer into a seamless conve...

Retail : Technology : Design

Markets

The Future of Haircare

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.

Beauty : Digital : Haircare

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.

Youth : Fashion : Retail

Micro Trends

Future Forecast 2024: Luxury

The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...

Luxury : Economy : Legacy

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.

Retail : Transparency : Hospitality

Markets

State of Luxury: India

A booming middle class of premium aspirers and the consistent increase of UHNWIs’ wealth strongly establish India as no longer an emerging destinat...

Luxury : India : Indian Luxury Market

Big Ideas

House of Beautiful Business Festival 2024: Creating a Life-centred Economy

On a mission to find poly-opportunities in a world of polycrisis, a gathering of thinkers, makers and artists came together in the city of Tangier.

Society : Culture : Technology

Viewpoints

Why retail requires long-term metaverse strategies

Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar behaviour a...

Retail : Metaverse : Virtual

Big Ideas

Travel in 2030: Slow Honeymoons

In this fictional future scenario, we meet Ming and Hui, a Generation Z couple who are struggling to balance their climate commitments with their h...

Travel : Sustainability : Carbon Neutral

Micro Trends

Affirmative Banking

As the pandemic spotlights conversations about financial equality, new fintech disruptors created by and for intersectional communities are emerging.

FinTech : Technology : Finance

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.

Future Of Gaming : Avatar Customisation : Women Empowerment

Big Ideas

How Learning Spaces are Evolving for Gen Zalpha

Aligning with changing youth ideals and shifting global forces, educational spaces are evolving to inspire young people to take charge of their fut...

Youth : Society : Education

Markets

Chinese Outdoor Fashion Market

Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion industry.

China : Global Fashion And Style : Moncler

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...

Youth : Media : Technology

Macro Trends

Luxury Recrafted

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craft...

Luxury : Society : Fashion

Micro Trends

Future Five: Mobility

As part of our Future Five 2024 report, we explore three key trends developing in the Mobility sector.

Mobility : Automotive : Technology

Markets

Automotive Advertising Futures

From standard grey to mint green, cars and commercials are turning colourful as brands explore vibrant hues, nostalgia and future-forward designs t...

Automotive : Electric Vehicle : Advertising

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