'Branding'

VR for everyone

News

VR for everyone

Global – Radeon’s new campaign for a graphics card breaks convention with stereotypical aesthetics.
Radeon : Video Games : Gen Viz
Notorious Nooch is a vibrant vegan flavour hit

News

Notorious Nooch is a vibrant vegan flavour hit

The plant-based brand offers nutritional yeast as a bold vegan flavouring to be added to foods.
Food : Design : Vegan
Match rejects the gamification of online dating

News

Match rejects the gamification of online dating

Digital dating platform Match has unveiled a new visual identity that reimagines online dating as an intimate exchange.
Technology : Mobile : Dating
The sharing economy now includes toys

News

The sharing economy now includes toys

UK – Whirli is a subscription-based toy library that makes children’s playtime more sustainable.
Retail : Youth : Branding
Japanese Beauty

Markets

Japanese Beauty

Japanese beauty is taking back the limelight from its South Korean counterpart.
Beauty : Retail : Branding
Alex Gordon : Brand semiotics

Viewpoints

Alex Gordon : Brand semiotics

Sign Salad director Alex Gordon talks brand semiotics. 
Brand Semiotics : Alex Gordon : Branding
VegNature’s rebrand emphasises its eco-values

News

VegNature’s rebrand emphasises its eco-values

Plant-based food brand VegNature has redesigned its visual identity to be more in line with its brand values of healthy, greener and compassionate ...
Food : Drinks : Branding
The Future Laboratory offers professional courses on future forecasting

News

The Future Laboratory offers professional courses on future forecasting

London – On 4 September The Future Laboratory will launch the Consumer Foresight and Future Trends Programme.
Culture : Technology : Branding
Vistaprint showcases the resilience of small businesses

News

Vistaprint showcases the resilience of small businesses

The online printing firm’s Ready for Anything campaign highlights how small businesses can change their offer after experiencing unforeseen disrupt...
Advertising : Branding : Covid-19
Kids teach dads about dairy in Oatly’s campaign

News

Kids teach dads about dairy in Oatly’s campaign

Alternative milk brand Oatly has enlisted the younger generation to promote plant-based lifestyles to men aged 44–75.
Drink : Vegan : Milk
Thought-starter: How can fintech speak to Generation X?

News

Thought-starter: How can fintech speak to Generation X?

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.
Finance : Branding : Transparency
Thought-starter: What’s next for China’s dairy market?

News

Thought-starter: What’s next for China’s dairy market?

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are increasingly adding milk, cheese and yog...
Food : Drink : Health
Sweden becomes the world’s largest restaurant

News

Sweden becomes the world’s largest restaurant

The country’s tourism board is working with Michelin-starred chefs to encourage visitors to cook a nine-course menu in the wild.
Travel : Food : Culture
Beyond breathes new life into death

News

Beyond breathes new life into death

Funeralbooker, an independent funeral booking platform, has rebranded as Beyond, with a modern design that avoids the conventional clichés and symp...
Branding : Design : Funeral
Nina Ryner: ChromaYoga

Viewpoints

Nina Ryner: ChromaYoga

Applying chromotherapy to yoga to enhance the sensory experience.
Wellness : Culture : Branding
Sea change: New seafood brand draws on Irish heritage

News

Sea change: New seafood brand draws on Irish heritage

Sea change: New seafood brand draws on Irish heritage
Eating : Ireland : Origin
Stat: Brand storytelling is integral to marketing

News

Stat: Brand storytelling is integral to marketing

To improve brand engagement, companies are turning to content-led marketing strategies.
Stat : Stats : Statistic
Ikea’s 25-minute ASMR ad and other stories

News

Ikea’s 25-minute ASMR ad and other stories

In today’s daily digest: Ikea’s ASMR video, Google’s stand against annoying ads, small town potential in India and other top stories.
Advertising : Digital : Branding
Next-level Luxury Pop-ups

Markets

Next-level Luxury Pop-ups

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...
Luxury : Retail : Advertising
Moveable feast: Coca-Cola gets convivial

News

Moveable feast: Coca-Cola gets convivial

Moveable feast: Coca-Cola gets convivial
Branding : Ads : Marketing
Cereal for busy adults with a nostalgic twist

News

Cereal for busy adults with a nostalgic twist

OffLimits is an adult cereal brand putting a mature spin on child-friendly and often sugary brands.
Food : Branding : Design
SXSW 2024 Debrief: A Transformative Era

Big Ideas

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...
Technology : Marketing : Media
Australian flavour: McDonald's adopts local name

News

Australian flavour: McDonald's adopts local name

Sydney – For Australia’s national day, on 26 January, McDonald’s has changed its regular signage to spell out ‘Macca’s’ at selected locations in th...
Branding : Signs : Brand-jacking
Truman's

Design Directions

Truman's

It was, to say the least, an unusual love affair. Michael-George Hemus and his best friend James Morgan realised they had fallen, head-over-heels, ...
Branding : Brick Lane Brewery : Truman's
Sustainable spaces

News

Sustainable spaces

Santiago – Clothes store, creative lab and exhibition gallery Espacio Colaborativo Nalca has opened to support the local fashion sector.
Espacio Colaborativo Nalca : Retail : Sustainability
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