'africa'

Natura creates sonic identity using the pulse of the Amazon

News

Natura creates sonic identity using the pulse of the Amazon

Brazilian beauty brand Natura has introduced its first sonic logo by harnessing the bioelectric signals of Amazon rainforest trees.
Beauty : Technology : Sustainability
Virgin Active calls out toxic wellness fakefluencers in new ad

News

Virgin Active calls out toxic wellness fakefluencers in new ad

Fitness brand Virgin Active has released a new ad campaign, Leave the Cult, Join the Club, calling out toxic wellness trends and unrealistic promis...
Sport & Leisure : Society : Advertising & Branding
Stat: Rising heat exposure poses dire risks for older adults by 2050

News

Stat: Rising heat exposure poses dire risks for older adults by 2050

A recent study published in Nature Communications reveals that by 2050, an additional 246 million people over the age of 69 will face dangerous acu...
Environment : Climate : Sustainability
Third Space Retail

Markets

Third Space Retail

Brands are reshaping retail storefronts into branded third-space hubs, providing sanctuaries for creativity, community and culture.
Retail : Third Spaces : Community
Psychedelic Innovations

Markets

Psychedelic Innovations

From new mental health treatments to thriving wellness tourism and functional foods, innovations in psychedelics are taking entire industries on a ...
Mental Health : Wellness : Psychedelic
Teens, Tech and Tapping Out

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...
Technology : Identities : Youth
Singapore: The Gateway to Asia-Pacific

Big Ideas

Singapore: The Gateway to Asia-Pacific

While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region
Singapore : APAC Luxury : Retail
Functional Feasting

Macro Trends

Functional Feasting

As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less, bringing flavour and fun back into funct...
Food & Drink : Indulgence : Health & Wellness
The Synthocene Era: Merging Human and Machine Intelligence

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...
Technology : Artificial Intelligence : Society
Google backs African entrepreneurs

News

Google backs African entrepreneurs

Google is working to support entrepreneurs across Africa through its Black Founders Fund Africa (BFF Africa) programme.
Society : Media & Technology : Black-founded
Stat: Airbnb is thriving in the African market

News

Stat: Airbnb is thriving in the African market

More than 3.5 million customers have stayed with Airbnb hosts in Africa since the company began operating on the continent, with around half of the...
Travel : Culture : AirBnB
Stat: Funding for African start-ups surges

News

Stat: Funding for African start-ups surges

Recent figures show that funding for start-ups on the continent increased dramatically in 2018, with total funding increasing by 300% and the numbe...
Finance : Start-ups : Funding
Tattoo temple

News

Tattoo temple

Kramerville, Johannesburg – Tattoos and alcohol don’t normally make for the best of friends, but Dakota Lee is hoping to change all that.
Dakota Lee : StudioA : Tattoo Parlour
Samsung launches music service for Africans

Big Ideas

Samsung launches music service for Africans

Samsung launches music service for Africans
Samsung : Music : Universal Music Group
Stat: New markets lead growing worldwide wealth

News

Stat: New markets lead growing worldwide wealth

In 2018, a number of rapidly developing markets experienced wealth growth above the global average, according to Boston Consulting Group's 19thannu...
Luxury : Global Wealth Report : Luxury Travel
Rise in African middle class creates mobile boom

Big Ideas

Rise in African middle class creates mobile boom

Rise in African middle class creates mobile boom
Mobile Phones : Bharti Airtel : Pyramid Research
Retailers branch out into booming Nigeria

Big Ideas

Retailers branch out into booming Nigeria

Retailers branch out into booming Nigeria
Nigeria : Massmart : Spar
A scholarship amplifying Sub-Saharan fashion designers

News

A scholarship amplifying Sub-Saharan fashion designers

The African Fashion Foundation in Ghana is teaming up with the Condé Nast College of Fashion & Design for a scholarship aimed at budding designers ...
Fashion : Society : Education
Dove boosts diversity in other brands’ adverts

News

Dove boosts diversity in other brands’ adverts

Beauty brand Dove is calling on global brands to improve diversity in their advertising – by offering to cover modelling costs.
Media : Beauty : Diversity
South African designer Wanda Lephoto and cider specialist Savanna introduce Dry Goods

News

South African designer Wanda Lephoto and cider specialist Savanna introduce Dry Goods

Cider brand Savanna has called on South African designer Wanda Lephoto to create Dry Goods, a limited-edition collection of waterproof apparel imag...
Fashion : Food & Drink : Cider
This virtual fashion collection celebrates African futures

News

This virtual fashion collection celebrates African futures

Fashion label Daily Paper has created a 3D collection to celebrate and explore its African heritage.
Fashion : RS : Technology
Microsoft works with West African linguists to digitise local dialect

News

Microsoft works with West African linguists to digitise local dialect

Tech giant Microsoft has joined forces with Guinean brothers Ibrahima and Abdoulaye Barry to unveil ADLaM Display, a new font available to download...
Technology : Media & Entertainment : Society
ILTM: The Importance of Food and Experience

Big Ideas

ILTM: The Importance of Food and Experience

Experience generally, and food specifically, are increasingly important to the luxury traveller.
Food : Skye Gyngell : Heckfield Place
Mask’s eco-safari resort makes its own water

News

Mask’s eco-safari resort makes its own water

South African architecture and design firm Mask has imagined a safari resort that produces its own water.
Travel & Hospitality : Sustainability : Architecture
Intoxivation

Micro Trends

Intoxivation

As demand slows in Western Europe and North America, the world’s leading beverage companies are increasingly looking to Africa’s New Emerging Afflu...
African : Innovation : Alcohol
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