LS:N Global

News

Sunsilk promotes STEM careers for women on Roblox

Haircare brand Sunsilk is using the Roblox gaming platform to educate and empower women.

News

Fendi creates a crypto accessory for digital luxurians

Lending a touch of luxury to the world of cryptocurrency, Fendi is collaborating with digital security company Ledger to launch an accessory for ha...

Technology : Luxury : NFT

News

Walmart and Unity revolutionise in-game transactions for physical products

Walmart and Unity, the leading platform for real-time 3D content, have unveiled plans to empower Unity developers by integrating Walmart’s commerce...

Food & Drink : Technology : Pop-culture & Media

News

Dcypher launches AI-driven custom concealer for all skin tones

British cosmetics brand Dcypher has launched the world’s first AI-driven colour match technology and custom concealer for all skin tones.

Beauty : Technology : Retail

News

The world’s first NFT house promises immersive living

The Mars House is a virtual home offering a sense of calm and escapism within the metaverse.

Technology : NFT : Digital

News

Stat: Understanding Gen Alpha’s online habits

As the oldest Gen Alpha are turning 10 years old, their online habits are moulding the future.

Youth : Technology : VR

News

AI prompt engineer is tech’s hottest new job

As generative artificial intelligence becomes the crown jewel of big tech, prompt specialists, a new engineering job that does not require coding s...

Technology : Media & Entertainment : Society

News

Our annual Trend Briefing addresses the challenges of 2023

The Future Laboratory revealed its latest macrotrend on Thursday 6 October at the Royal Academy of Arts in London.

Society : Technology : Sustainability

Micro Trends

Chameleon Cosmetics

As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to temperature, light ...

Beauty : Identity : Make-up

Micro Trends

Neo-wealth Wears

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the offline world.

Luxury : Cryptocurrency : Web3

News

Smoking Kills becomes Loneliness Kills in new campaign

Smoking kills, and so does loneliness. A campaign by creative consultancy Revolt is taking cues from anti-tobacco messaging to raise awareness of t...

Advertising & Branding : Society : Health & Wellness

News

Stat: US teens are more price-conscious when choosing a university

Scared by big student debt and high prices, US students are becoming more price-sensitive when it comes to higher education.

Education : Finance : Youth

News

Nike to bring branded digital creations to e-sport platforms

Nike Virtual Studios and EA Sports have announced a new partnership in June 2023 with digital creations imagined by Nike making their way into virt...

NFT

News

The avatars in Meta can wear luxury labels

Technology giant Meta is launching the Meta Avatars Store, a digital fashion marketplace where users can customise the appearance of their avatars.

Fashion : Media & Entertainment : Luxury

News

Coca-Cola captures the flavour of gaming

The multinational beverage company’s latest drink, the Coca-Cola Zero Sugar Byte, aims to recreate the flavour of the internet and comes with a sle...

Food : Drink : Technology

Markets

Virtual Accessibility Market

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...

Technology : Virtual Reality Market : VR

News

Foresight Friday: Marta Indeka, senior foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, s...

Foresight

News

The Trend: Hyperphysical Stores

Hyperphysical stores, our retail macrotrend for 2022, emerged as the sector adjusted to the post-Covid landscape, with retailers rethinking bricks-...

Retail : Fashion : Design

News

Climate change pushes Tuvalu to become first digitised nation

This low-lying Pacific nation, under threat from rapid sea level rises, wants to ensure its future, even after its land is washed away.

Scenario : Technology : Society

News

A physical NFT gallery opens in Paris

Located opposite the Pompidou Centre in Paris, a new space dedicated to NFT art and Web3 education aims to become the Soho House of Web3.

Retail : Media & Entertainment : Society

News

Gucci’s Roblox garden makes art accessible to all

Luxury house Gucci is opening its virtual doors to all with the creation of a digital garden experience on play platform Roblox.

Luxury : Digital Experience : Luxury Shoppers Experience

Behaviours

Emerging Youth: Saudi Arabia

In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...

Saudi Arabia : Gen Z : Middle East

Big Ideas

Purpose in 2030: Generation Betterment

In this future scenario, brands are frantically trying to reframe their purpose, turning to climate-literate Generation Alpha – tomorrow’s valuable...

Scenario : Branding : Purpose

Big Ideas

Education in 2030: Neo-Knowledge Exchanges

With hyper-connected living and longer lifespans questioning the relevance of traditional schooling, we look forward to 2030 when education exists ...

Youth : Education : Scenario

Futures 100

Futures 100 Innovators: December

We reveal The Future Laboratory’s chosen innovators and change-makers that are set to disrupt the lifestyle categories in 2023 and beyond.

Futures 100 Innovators

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