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'media consumption'
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Big Ideas
Young children expected to be key to Netflix growth
Netflix’s stock is on the rise, and with it predictions that children will be its next target demographic for growth.
Generation I
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Gen I
:
Netflix
Viewpoints
Daily digest: Do we need print to feel more human?
PaperLater lets consumers curate their own web stories into a printed newspaper. Is this what we need to be individuals in the digital age?
PaperLater
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Newspaper
:
The Curator Generation
Big Ideas
Genetic material
London – New research from King’s College London explores how responsible genetics are for our online habits.
Genetics
:
The Sharded Self
:
Online
News
Stat: Gen Z news consumption is mostly through social media video
In a stark shift from traditional news consumption, a January 2024 Morning Consult study in the US reveals that nearly three in five members of Gen...
Youth
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Education
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Content
News
Stat: People trust social media, but hesitate to pay for news, study shows
A study from Morning Consult showed social media has become a dominant news source, with nearly 40% of US adults turning to these platforms multipl...
Pop Culture
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Media
:
News
News
YouTube launches media literacy programme to help teens spot AI content
Launched during the Global Media and Information Literacy Week, YouTube has introduced a free curriculum designed to help teens navigate AI-generat...
Technology
:
Pop-culture & Media
:
Youth
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and...
India
:
Gen Z
:
Identity
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail
:
Pop-culture & Media
:
Technology
Big Ideas
Pop Culture Pilgrimages
From Netflix-inspired itineraries to immersive action adventures, pop culture travel is reshaping how younger generations explore the world.
Media
:
Travel
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Hospitality
Behaviours
Gen Z in Australia
Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...
Australia
:
Gen Z
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Loneliness
Behaviours
Gen Z in Singapore
Singaporean Gen Z are facing burnout, driven by economic pressures and climate change anxiety, but beware of their national pride and willingness t...
Singapore
:
Emerging Youth
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Gen Z
Markets
Designing Nightlife
Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.
Design
:
Health & Wellness
:
Technology
Big Ideas
Six Pet Market Trends to Watch in 2025
From AI-powered devices to cultivated protein and microbiome health, the humanisation of pet care is reaching new heights of personalisation and op...
Pet
:
Pet Market Trends 2025
:
AI-powered Pet Accessories
Macro Trends
The Synthocene Era: Trend Tracker
This trend tracker will take you through the near-term implications of The Synthocene Era, spotlighting tangible opportunities for your business.
AI
:
Technology
:
The Synthocene Era
News
Stat: Russia’s press is losing its relevance
According to data from GlobalWebIndex, daily press consumption has fallen to its lowest level in Russia. Daily consumption of both print and online...
Media
:
Press
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Digital
News
Stat: YouTube is the top video channel for teens
YouTube is the most popular video channel for American teenagers, according to Piper Jaffray’s latest Taking Stock with Teens survey.
Media
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Entertainment
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Technology
News
Stat: Affluent US consumers drive media engagement
As the media landscape becomes increasingly complex, research by Ipsos reveals that well-off consumers are still keen to engage with a variety of e...
Stat
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Stats
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Statistic
News
Stat: Americans are relying on multiple news sources
New survey data from Pew Research Center shows that news sources in America are evolving, with social media outpacing print newspapers for the firs...
Media
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News
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Print
News
Stat: Consumers have a growing appetite for cinema and radio
Mobile internet will account for 31% of global media consumption by 2021, according to the latest Media Consumption Forecasts report by Zenith.
Entertainment
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Media
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China
Big Ideas
Internet-first television content on the rise
BBC iPlayer is to broadcast three original short films in March
Transmedia Futures
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BBC
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Netflix
News
Stat: Americans turn to TikTok for news
Social media platforms continue to encroach on the domain of heritage news outlets.
Stat
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Stats
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Statistic
Big Ideas
Material world?
UK – The amount of materials used by consumers in the UK has fallen by almost five tonnes per person in the past decade, according to the Office ...
Peak Stuff
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Experience Economy
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Ikea
News
Stat: US consumers embrace cinema re-openings
As public locations begin to re-open in America, the recent four-day Memorial Day weekend showed positive signs of recovery for cinemas.
Media
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Entertainment
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Covid-19
News
Stat: Local radio fans also seek regional entertainment
Local radio fans also hold different media consumption habits to the wider public, reading local papers and avoiding podcasts.
Media And Entertainment
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Technology
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Stat
Big Ideas
Millennials continue to be big spenders on media content
A new study from consultants Deloitte reveals that Millennials’ media spending is alive and well, at least for some sectors.
Millennials
:
Media Spending
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Transmedia Futures
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