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'Branding'
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Macro Trends
Symbiotic Branding
Collaboration used to be optional for brands that want to create buzz or a one-off product range. Now it is a rule not the exception, as brand-jack...
Symbiosis
:
Branding
:
Collaboration
Micro Trends
Civic Branding
Brands are beginning to shrug off their multinational status and look, instead, at local communities.
Urban
:
Planning
:
Branding
News
Breathable branding
Singapore – Machineast has developed an audio-visual project for Uniqlo Singapore focusing on the brand’s AIRism fibre.
Uniqlo
:
Branding
:
Singapore
News
Beer branding
Munich – And Union’s minimalist visual identity is a bold departure from the craft beer category’s use of traditional design cues.
And Union
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Packaging
:
Neo-nutrition
News
Pick ’n’ mix branding
Sydney – Creative business incubator For the People has launched an off-the-peg branding scheme for fledgling start-ups.
Adobe
:
Workplace Futures
:
Brand Identity
News
Flaming good branding
Australia – Design consultancy End of Work has created a lean and literal identity for Iron Grill, the latest fast food venture at the Op...
Iron Grill
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End Of Work
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Pure Disruption
Big Ideas
Branding & Packaging rated almost as highly as branding in US
Branding & Packaging rated almost as highly as branding in US
Packaging
:
Branding
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Functionality
News
Facebook introduces new company branding
The social media company has designed new branding to distinguish the Facebook company from the Facebook app.
Media
:
Technology
:
Branding
Design Directions
Snask: Branding and Film-making
In the heart of Stockholm, Snask is tearing up the rule book and challenging ingrained beliefs about design, even for its corporate clients.
Snask
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The Washington Post
:
Branding
News
Decathlon unveils new branding and campaign
Decathlon, the French sports giant founded in 1976, has undergone a significant brand transformation.
Sports
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Design
:
Wellness
News
Pentagram designs branding that references machine learning
London – The design consultancy has created the visual identity for machine learning start-up Graphcore.
Branding
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Technology
:
Design
Big Ideas
User reviews sap the power of branding
User reviews sap the power of branding
Branding
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Reviews
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Consumer Spending
Design Directions
Ryan Romanes: Art Direction and Branding
Melbourne-based designer and art director Ryan Romanes constructs visual narratives that have the power to engage all the senses.
Art Direction
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Melbourne
:
Branding
Big Ideas
Vibrant branding is elevating global cuisine
Using bold visual language, a new wave of food brands are challenging outdated notions to position Asian food as healthy, diverse and accessible.
Food
:
Drink
:
Branding
News
Bold branding for tempting healthy treats
Gigantic! low-sugar confectionery bars tap into nostalgic branding cues to tempt adults away from conventional chocolate products.
Food
:
Drink
:
Design
Design Directions
Glasfurd & Walker: Branding and art direction
From a bold neon light designed to guide visitors from the main street in Vancouver to a monochrome sticker that neatly seals a takeaway lunch orde...
Glasfurd And Walker
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Vancouver
:
Brand Identity
News
Pastel branding softens this chronic pain platform
Responding to the need for more empathetic and approachable chronic pain support, Leva is pioneering personalised care management through an access...
Health And Wellness
:
Branding
:
Technology
Viewpoints
Financial branding doesn’t need to be boring
Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...
FinTech
:
Advertising
:
Branding
News
Ruby takes a psychedelic approach to health branding
Health brand Ruby has opted for a colourful visual identity for its hibiscus water, in order to differentiate from typical health branding.
Food And Drink
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Water
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Health
Design Directions
Snøhetta: Architecture and place branding
With four international offices and projects in over 20 countries, architecture firm Snøhetta is constantly negotiating its creative identity. Bo...
Architecture
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Place Branding
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Identity
News
Hot brand: Anagrama spices up sweet Branding & Packaging
Hot brand: Anagrama spices up sweet Branding & Packaging
Branding
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VIVID
:
Anagrama
News
Thought-starter: Should B2B branding be more human?
Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...
Finance
:
Advertising
:
Branding
News
New SYOSS ad takes a fresh approach to haircare branding
Switzerland – The film, The Thief, describes the commute as a stealer of time.
Beauty
:
Advertising
:
Branding
News
United nations: Food branding with a Latin twist
San Pedro Garza García, Mexico – Latin American food brand Salvatierra turned to Mexican branding agency Anagrama to help spruce up its product des...
Branding
:
National Symbols
:
Positive Patriotism
News
This study challenges the status quo on branding
A recent study has revealed a counter narrative to widespread thinking about effective logos and brand identities.
Branding
:
Retail
:
Advertising
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