'communications'

The New Letter

Micro Trends

The New Letter

Publishers are rethinking newsletters to keep younger audiences engaged.
Newsletters : Email : Opt-in Culture
Mantle marketing

News

Mantle marketing

London – The Tate Modern has paid homage to artist Georgia O’Keeffe by collaborating with one of today’s biggest feminist icons.
Tate Modern : Exhibition : Marketing
The Focus Filter

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.
Attention Economy : Workplace : Advertising
Matt Rhodes : Social ubiquity

Viewpoints

Matt Rhodes : Social ubiquity

FreshNetworks strategy director of social business agency Matt Rhodes talks social ubiquity. 
Social Media : Matt Rhodes : FreshNetworks
The Trend: Anti-ostentation Attitudes

News

The Trend: Anti-ostentation Attitudes

The pandemic has put the luxury industry’s marketing practices under the microscope.
Luxury : Communications : Media
Digital Dialogues

Design Directions

Digital Dialogues

A new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities. As a result,...
Branding : Packaging : Design Direction
Sun beam: QR codes cast a shadow to boost sales

News

Sun beam: QR codes cast a shadow to boost sales

Sun beam: QR codes cast a shadow to boost sales
Interactive : Shadow : Lunchtime
Ones and zeros: V&A presents showcase of digital design

News

Ones and zeros: V&A presents showcase of digital design

Ones and zeros: V&A presents showcase of digital design
London : Digital : Decode: Digital Design Sensations
Ride or die

News

Ride or die

Paris – Kenzo’s short film Sun to Sun is like a Harajuku Quadrophenia, with its modern adaptation of Japanese folk tale Momotarō.
Kenzo : Sun To Sun : Folklore
Vanity Redefined

Micro Trends

Vanity Redefined

In a society that celebrates being humble, modest and self-effacing, media companies are rebranding self-pride as a force for good.
Media : Technology : Marketing
​What is the future of moral business?

Viewpoints

​What is the future of moral business?

Brands must proactively shift priorities to meet the demands of the ethical consumer.
Marketing : Technology : Workplace
New Sport Heroes

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.
Wieden + Kennedy Portland : Advertising : Marketing
The E-motional Economy

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
Empathy : Artificial Emotional Intelligence : Mood Manipulation
Workplays

Design Directions

Workplays

No longer playing it safe, designers are beginning to challenge the typically sober and serious visual language used in the workplace and employm...
Employment : Branding : The Studio
American Values Marketing

Micro Trends

American Values Marketing

Growing income disparity in the US has left a large segment of the American population turning inwards, holding on to local ties and valu...
Advertising : Marketing : Branding
US teens send 8% more texts than last year

Big Ideas

US teens send 8% more texts than last year

US teens send 8% more texts than last year
Internet : Text : Status
Stat: Consumers want positive marketing amid Covid-19

News

Stat: Consumers want positive marketing amid Covid-19

Kantar has revealed some key insights about brand responsibility during the global pandemic.
Society : Security : Brand Communications
You’ve got mail

Big Ideas

You’ve got mail

London/New York – Producer Oscar Powell has revealed a set of mysterious, minimal billboards on both sides of the Atlantic.
Oscar Powell : Backlash Brands : Opt In
Leyla Tahir: Tate Collective London

Viewpoints

Leyla Tahir: Tate Collective London

How to collaborate with young adults to build a fun, sustainable audience strategy.
Tate Collective : Gen Viz : Museum 2.0
Mobiles bridge a retail gap for US consumers

Big Ideas

Mobiles bridge a retail gap for US consumers

Mobiles bridge a retail gap for US consumers
Sales : Mobile : Devices
Sweden and Norway lead mobile penetration in Scandinavia

Big Ideas

Sweden and Norway lead mobile penetration in Scandinavia

Stockholm – Consumers are adopting m-commerce at a rapid rate in Scandinavia, according to research by IE Market Research Corporation.
Sweden : Norway : IE Market Research Corporation
Preview: Visual ASMR

News

Preview: Visual ASMR

Global – This week’s microtrend profiles a new type of visual fetishism emerging in creative communications.
The-Emotional Economy : Advertising : Digital
Disruptive DNA

Viewpoints

Disruptive DNA

Embracing DNA is not just about enhancing retail models, but about empowering people in the process.
DNA : Travel : The Dislocated World
Polarity Paradox Retail

Markets

Polarity Paradox Retail

From 5:2 diets and splurging and saving to bingeing on box sets before embarking on a digital detox, consumers are making sense of their lives by...
Binge Culture : Diets : Dystopia
Guests Overstay their welcome in Art Series hotels

Big Ideas

Guests Overstay their welcome in Art Series hotels

Guests Overstay their welcome in Art Series hotels
Melbourne : Hotels : Hospitality
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