LS:N Global

Viewpoints

Generation Alpha are the new Old Fashioneds

Helenor Gilmour, director of insight at Beano Studios, on how Millennial parents are raising a generation of gender-blind entrepreneurial activists.

News

Stat: Parents get a green lesson from Generation Alpha

Kantar has found that children are driving parents to change their consumer behaviour and acquire more environmentally friendly habits.

Youth : Environment : Parenting

News

Stat: British children opt for high-street shopping

With UK lockdown periods having allowed Generation Alpha to save extra pocket money, research by Beano Brain reveals insights about the spending ha...

Stat : Stats : Statistic

News

Stat: Gen Alpha now favour TikTok over YouTube for daily video watch

In a new report entitled Born Connected: The Rise of the AI Generation released in January 2024, parental control software maker Qustodio found tha...

Youth : Pop-culture & Media : Technology

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.

AI : Gen Alpha : Education

News

Stat: Declining test scores among school students could hit the economy for 40 years

According to data from the Organization for Economic Cooperation and Development (OECD), between 2018 and 2022 there was an unprecedented drop in p...

Youth : Education : Society

Viewpoints

Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.

Retail : Youth : Sustainability

News

Fintropolis teaches financial literacy in the metaverse

This new game recreated real-world financial scenarios in pixels to help boost money literacy and planning among future generations.

FinTech : Youth : Media & Entertainment

Markets

Alternative Education Market

As parents and institutions become increasingly frustrated by Silicon Valley’s attempts to disrupt the classroom, new educational models are emergi...

Youth : Wellness : Learning

News

Stat: Demand for green talent surges as supply struggles to keep pace

The global drive for sustainability is transforming job markets, with demand for green talent increasing annually by 5.9% between 2021 and 2024, ac...

Sustainability : Workplace : Youth

Micro Trends

Young Bibliophiles

Despite the time they spend online young people still want traditional book formats. Brands and influencers are therefore using digital channels to...

Youth : Reading : YouTube

News

Nike’s Rebel Girls tie-up empowers young sportswomen

In a bid to amplify women in sports, the sportswear giant is partnering with storytelling platform Rebel Girls to produce a limited-edition book in...

Sports & Leisure : Society : Advertising & Branding

News

Stat: Gen Z are engaging more in charitable giving

During Covid-19, Generation Z have donated more often than usual – and are planning to continue this charitable spending in the next three months.

Youth : Stat : Statistic

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.

Gaming : Youth : Branding

News

Stat: Gen Zalpha are unafraid of money talk

While conversations about money may have been taboo among previous generations, Generation Zalpha are emerging as a group that are unafraid to talk...

Money : Stat : Stats

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.

Generation Alpha : Generation Zalpha : Gen Zalpha

Markets

Neo-education Market

With Gen Alpha at prime schooling age, we are witnessing rapid change in education systems, from AI-powered learning to culturally nuanced curricul...

Education : Youth : Technology

News

Alba is an eco-activist game for kids

Video game studio UsTwo Games has introduced Alba: A Wildlife Adventure, a video game that centres around a young environmental activist.

Media And Entertainment : Gaming : Youth

News

Nendo’s self-driving cars for kids’ Edu-play-tion

Coen Car is a concept design introducing children to autonomous vehicles, which also function as pieces of mobile and interactive playground equipm...

Youth : Mobility : Generation Alpha

Markets

LGBT+ Parenting Market

LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.

Society : Parenting : LGBT

Micro Trends

Tweenage Fitness

Tapping into the family market, boutique fitness studios and clubs are rethinking their services to include classes and facilities for children.

Health : Youth : Wellbeing

Micro Trends

Healthy Baby Bites

The baby food aisle now reflects wider eating shifts towards healthy options.

Food : Wellness : Baby Food

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...

Foresight : Teen Boys Fragrance : Gen Zalpha Fragrance

News

Stat: Gender-neutral toys broaden Gen Alpha’s horizons

The Gender Beyond the Binary report by marketing agency Bigeye highlights generational discrepancies in the effects of gendered toys on children’s ...

Youth : Gender : Diversity

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