Haircare Market 2021

Markets

Haircare Market 2021

With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting sensory experien...
Beauty : Haircare : Wellness
SPF’s Skintellectual Future

Big Ideas

SPF’s Skintellectual Future

Brands are pioneering new methods to future-proof skin through hybrid products that combine sun protection properties with skincare benefits.
Beauty : Skincare : Suncare
How tech will shape a future of situational skincare

Viewpoints

How tech will shape a future of situational skincare

Taking cues from fitness and health apps, Routinely co-founder Charlotte Van Loock is using data to tailor and adapt skincare routines to people's ...
Beauty : Technology : Health And Wellness
Wanderlust Beauty

Micro Trends

Wanderlust Beauty

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.
Travel : Beauty : Marketing
Synchronised Care

Macro Trends

Synchronised Care

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world around us.
Beauty : Health : Wellness
The future of fragrance is physi-motional

Viewpoints

The future of fragrance is physi-motional

Scent has long transcended time and space. Now, it’s being used to connect humans, bridge digital gaps and fuse the functional with the emotional.
Luxury : Beauty : Technology
Anti-aspirational Beauty

Micro Trends

Anti-aspirational Beauty

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...
Beauty : Marketing : Branding
Certified Skincare

Micro Trends

Certified Skincare

Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and clinical e...
Beauty : Packaging : Technology
Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

Big Ideas

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical beings.
Beauty : Wellness : Technology
Club Psora’s network is destigmatising skin conditions

Viewpoints

Club Psora’s network is destigmatising skin conditions

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and normalises long-term...
Health And Wellness : Beauty : Skincare
Enhanced Natural Beauty

Micro Trends

Enhanced Natural Beauty

Beauty consumers are shifting their focus from cosmetic fads to more natural enhancements that re-invent everyday looks.
Beauty : Retail : Female Futures
Réduit is revolutionising skincare application

Viewpoints

Réduit is revolutionising skincare application

Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices for enhanced ...
Beauty : Wellness : Technology
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