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Synchronised Care
Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world around us.
Beauty
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Health
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Wellness
Viewpoints
The future of fragrance is physi-motional
Scent has long transcended time and space. Now, it’s being used to connect humans, bridge digital gaps and fuse the functional with the emotional.
Luxury
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Beauty
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Technology
Micro Trends
Anti-aspirational Beauty
For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...
Beauty
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Marketing
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Branding
Micro Trends
Certified Skincare
Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and clinical e...
Beauty
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Packaging
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Technology
Big Ideas
Beauty & Wellness 2030: Ritualistic, analytical and nostalgic
In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical beings.
Beauty
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Wellness
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Technology
Viewpoints
Club Psora’s network is destigmatising skin conditions
Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and normalises long-term...
Health And Wellness
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Beauty
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Skincare
Micro Trends
Enhanced Natural Beauty
Beauty consumers are shifting their focus from cosmetic fads to more natural enhancements that re-invent everyday looks.
Beauty
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Retail
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Female Futures
Viewpoints
Réduit is revolutionising skincare application
Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices for enhanced ...
Beauty
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Wellness
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Technology
Markets
Reclaiming Black Beauty
Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the beauty sector to...
Beauty
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Retail
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Inclusivity
Micro Trends
Mood-boosting Beauty
Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as their mental w...
Beauty
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Health And Wellness
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Neuroscience
Macro Trends
Recuperative Living
In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness...
Beauty
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Health
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Wellness
Markets
Flat Age Beauty Market
The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty
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Advertising
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The Flat Age Society
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