Transforming cult food brands for global audiences

Viewpoints

Transforming cult food brands for global audiences

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality that connects with audiences – anywhere in...
Food : Branding : Restaurants
Total Tastes

Macro Trends

Total Tastes

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological s...
Food : Drink : Health And Wellness
Mid-life Male Drinkers Market

Markets

Mid-life Male Drinkers Market

Alcohol brands are redefining modern drinking culture for men by empowering them to take pride in the social perceptiveness and judgement demonst...
Drinks : Marketing : New Masculinity
Champagne Futures Market

Markets

Champagne Futures Market

With 2020 poised to be a vintage year, champagne producers are grappling with the challenge of Covid-19 and a consumer base seeking less ostentatio...
Luxury : Drink : Alcohol
On-demand Farms

Micro Trends

On-demand Farms

The farm-to-table movement is going direct-to-consumer as farmers and small-batch producers embrace livestreaming, digital tools and platforms for ...
Agriculture : Direct-to-Consumer : Food
Eco To Go

Micro Trends

Eco To Go

Packaging innovators are targeting the food delivery sector with re-usable and earth-friendly alternatives to single-use cartons and boxes.
Food : Packaging : Materials
Brightseed maps the dark matter of nutrition

Viewpoints

Brightseed maps the dark matter of nutrition

Emma Cooper-Mullin, director of brand marketing at biotech start-up Brightseed, delves into the world of phytonutrients and their power to revoluti...
Health : Food & Drink : Wellness
Asian Urban Farming Market

Markets

Asian Urban Farming Market

Concerns about food security, climate change and loss of livelihood are re-affirming urban farming as a model for sustainable living in Asia’s me...
Sustainability : Urban Farming : Food
High-tech Sugars

Micro Trends

High-tech Sugars

As consumers, companies and governing bodies shun sugar, innovations and next-generation sweeteners are blending nutrition with science and technol...
Food : Sugar : Technology
How OffLimits is redefining emotional eating

Viewpoints

How OffLimits is redefining emotional eating

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of emotions.
Food : Branding : Wellness
Augmented Restaurants

Micro Trends

Augmented Restaurants

Augmented reality is creating unconventional, interactive dining experiences that bridge the gap between physical and digital environments.
Food & Drink : Social Media : Technology
Rebranding Asian food culture

Viewpoints

Rebranding Asian food culture

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocer...
Food : Marketing : Convenience
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