Trans-positive beauty and wellness campaigns

Big Ideas

Trans-positive beauty and wellness campaigns

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+ inclusion.
Health And Wellness : Transgender : Non-binary
Reworking the Workplace

Markets

Reworking the Workplace

Inter-pandemic, the workplace is undergoing a reconceptualisation, from the systems and layout of the workspace, to materials and touchless technol...
Workplace : Technology : Health And Wellness
Modern Meditation Market

Markets

Modern Meditation Market

Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of daily rituals.
Meditation : Wellbeing : Wellness
Recuperative Living

Macro Trends

Recuperative Living

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness...
Beauty : Health : Wellness
Digital drugs will revolutionise media

Viewpoints

Digital drugs will revolutionise media

Michael Moskowitz, founder of digital health innovator AeBeZe Labs, discusses media's pharmaceutical power and the disruptive concept of digital nu...
Health : Media : Wellbeing
Urban Wellness Market

Markets

Urban Wellness Market

Consumers are re-appraising what it means to be well. Post-Covid-19, they will demand higher levels of urban health and more civic cities.
Wellness : Smog Life : Covid-19
Virtual sanctuaries

Big Ideas

Virtual sanctuaries

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing practices with dig...
Virtual Reality : Luxury Beauty : Beauty
Flat age fitness

Big Ideas

Flat age fitness

Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.
Fitness : Senior : Covid-19
Psychedelic Wellness Market

Markets

Psychedelic Wellness Market

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and medical services.
Wellness : Travel : Medicine
Forget mental health, let’s discuss emotional fitness

Viewpoints

Forget mental health, let’s discuss emotional fitness

Nick Bennett, CEO and co-founder of Fika, on the student mental health crisis being an issue of education and skills relating to emotional wellbeing.
Youth : Mental Health : Technology
Death Positivity Market

Markets

Death Positivity Market

Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and positive funer...
Wellness : Society : Security
Focused fitness classes

Big Ideas

Focused fitness classes

Beyond spinning and boxing lessons, new studios and classes are emerging focused on single-format exercise dedicated to improving technique and skill.
Wellness : Fitness : Conscious Deceleration
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