Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: Halloween spending to reach new heights despite cost of living crisis

American households may be suffering from inflation, but they are willing to splurge on holidays like Halloween nonetheless.

News

Stat: Cats on a vegan diet may be healthier than those fed meat

A September 2023 study, published in the peer-reviewed journal Plos One, has found that cats on a plant-based diet could be healthier than those fe...

Pets : Sustainability : Society

News

Stat: The majority of NFT collections no longer have any value

A September 2023 report by cryptocurrency platform dappGambl has found that the majority of non-fungible token (NFT) collections are essentially w...

Technology : Media & Entertainment : Finance

News

Stat: Agrifood firms believe in regenerative agriculture but adoption is low

A September 2023 study by investor network FAIRR reveals that while most food and retail sector giants view regenerative agriculture as a climate c...

Sustainability : Food & Drink : Society

News

Stat: Nearly all Europeans are highly exposed to hazardous air pollution

An investigation by The Guardian has warned of alarming levels of air pollution across Europe in what it calls a severe public health crisis as nea...

Sustainability : Health & Wellness : Society

News

Stat: Gen Z’s main career aspiration is to be an influencer

According to a report published by decision intelligence company Morning Consult in September 2023, 57% of Gen Z, and 41% of all surveyed adults, s...

Youth : Media & Entertainment : Workplace

News

Stat: Tackling societal issues on social media does not make brands memorable

In the ever-evolving landscape of social media, a new study underlines its significance in establishing brand-consumer trust.

Society : Advertising & Branding : Sustainability

News

Stat: Alternative milk tops Americans’ plant-based preferences

New research shows that plant-based milk alternatives are Americans’ most consumed plant-based food and drink items.

Sustainability : Food & Drink : Society

News

Stat: US consumers move away from second-hand shopping stigma

In its 2023 Recommerce Report mobile resale marketplace OfferUp has revealed that 76% of surveyed respondents believe the stigma associated with se...

Fashion : Sustainability : Society

News

Stat: UK’s favourite groceries at risk from climate change

A new report by Christian Aid warns that more than a fifth of popular grocery items in the UK could be threatened by climate change.

Sustainability : Food & Drink : Society

News

Stat: Marijuana use among middle-aged Americans at record levels

A recent study funded by the National Institutes of Health has revealed concerning trends in alcohol and marijuana consumption among adults aged 35...

Food & Drink : Society : Health & Wellness

News

Stat: American Gen Z prefer lip gloss and lip care to outdated lipsticks

Released in August 2023, consumer insights firm Circana’s US report on beauty trends in 2023 suggests that Gen Z could be the downfall of the lipst...

Youth : Beauty : Society

News

Stat: Business leaders plan to spend more on social media

A 2023 report by Sprout Social and Harris Poll has found that despite the turbulent economy and widespread budget cuts, 80% of business leaders are...

Media & Entertainment : Finance : Advertising & Branding

News

Stat: Britons no longer believe hard work leads to a better life

A recent study involving 24 countries has challenged the traditional perception that Britons prioritise work over other aspects of life.

Workplace : Health & Wellness : Society

News

Stat: American Gen Z workers plan to change jobs frequently

A report by ResumeLab released in September 2023 suggests that young Americans aren’t planning to stick around for long in the workplace.

Youth : Workplace : Society

News

Stat: Adults over 60 are nearly invisible in ads despite strong spending power

CreativeX, a creative ad tech firm, has revealed that only 4% of individuals featured in advertisements globally in 2022 were over the age of 60.

Advertising & Branding : Society : Media & Entertainment

News

Stat: What high-net-worth individuals cost the planet

Having financial resources doesn’t equate to greater climate responsibility. A new study reveals the disproportionate footprint of high-net-worth i...

Luxury : Travel & Hospitality : Sustainability

News

Stat: Singaporeans across generations show strong support for local businesses

A recent study by American financial service corporation American Express reveals that the majority of Singaporeans are enthusiastic supporters of ...

Retail : Sustainability : Society

News

Stat: Belief in online conspiracies greater among US teens than adults

A study published in August 2023 has shown that teenagers are significantly more likely to believe online conspiracy theories than older generation...

Youth : Media & Entertainment : Society

News

Stat: New study finds that anger drives climate activism

A study of more than 2,000 Norwegian adults reveals that anger is a powerful predictor of participation in climate protests, and is seven times str...

Society : Sustainability : Youth

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