Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: University students’ financial freedom sways brand choice

Research by student marketing agency Dig-In reveals how marketing behaviours change among young Britons when they go to university.

Stat : Statistic : University

News

Stat: UK consumers opt for tv ads over paid services

With UK consumption of connected tv (CTV) – streaming of tv over the internet on any device – having gone up during Covid-19, new research by Unrul...

Stat : Statistic : Media And Entertainment

News

Stat: British Boomers more likely to exhibit green behaviour

The recent People & Power Report 2020 conducted by Opinium for renewable energy supplier Pure Planet reveals generational discrepancies in day-to-d...

Retail : Sustainability : Carbon Footprint

News

Stat: Self-tanning redefines self-care during Covid-19

While sales in the overall beauty category have fallen during Covid-19, research by The Body Shop reveals that spending on self-tanning has risen i...

Stat : Statistic : Covid-19

News

Stat: Online touchpoints underwhelm UK consumers

Research by Cognifide, a marketing consultancy owned by Wunderman Thompson, highlights the key areas brands need to focus on to improve consumers’ ...

Retail : Technology : Stat

News

Stat: Young people set to shun a boozy Christmas

With the lockdown period prompting many consumers to reflect on old habits, young people are driving the trend of low- and no-alcohol drinking.

Food & Drink : Alcohol : Statistic

News

Stat: Millennials turn to DIY wills during the pandemic

According to UK start-up Farewill, more Millennials are considering writing their own will than before the pandemic.

Society : Fashion : Stat

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Stat: Private-label groceries thrive during the pandemic

Many consumers’ shopping habits are changing as they choose private-label goods over their preferred brands.

Retail : Stat : Statistic

News

Stat: Dependence on hospitality tech grows amid Covid-19

As the pandemic continues to hit the hospitality sector, technology is being used to reassure nervous consumers during the inter-Covid period.

Travel & Hospitality : Technology : Society

News

Stat: US online holiday sales will break all records this year

This year, online holiday sales in the US are expected to shatter all previous records, according to Adobe.

Retail : Stat : Statistic

News

Stat: Freelance designers set to earn more in 2020

The outlook for the freelance creative industry in 2020 is largely optimistic, with many designers anticipating higher earnings than last year.

Society : Workplace : Design

News

Stat: Consumers prioritise wellness across all sectors

It is important to consumers that brands focus on wellness, according to research by Ogilvy, with 73% of consumers considering it an essential stra...

Health And Wellness : Retail : Stat

News

Stat: Home improvements are being motivated by video calls

New research by home improvement retailer Wickes has shown that over half (53%) of British employees working from home during the pandemic have imp...

Society : Workplace : Stat

News

Stat: Pre-orders bolster UK department store spending

According to research by the Office for National Statistics (ONS), British consumers are preparing for the holiday season with a shift to online sp...

Retail : Society : Pre-order

News

Stat: Disagreement prevails over pandemic working practices

A survey by IBM Institute for Business Value reveals discrepancies between employers and employees on organisational responses to Covid-19.

Workplace : Society : Stat

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Stat: Covid-19 inspires later retirement among Britons

Older workers are planning to retire later than previously intended, amid financial concerns and changing work patterns.

Finance : Society : Workplace

News

Stat: Covid-19 curtails impulse purchasing in the US

US spending behaviour is changing, with many opting to spend less on impulse buys and more on groceries to focus on everyday tasks such as cooking.

Retail : Finance : Stat

News

Stat: US adults are going child-free amid climate change

In the US, adults who have chosen not to have children commonly say that climate change was a key factor in their decision to remain child-free.

Society : Stat : Statistic

News

Stat: Local radio fans also seek regional entertainment

Local radio fans also hold different media consumption habits to the wider public, reading local papers and avoiding podcasts.

Media And Entertainment : Technology : Stat

News

Stat: British shoppers use subscriptions for discovery

British consumers are appreciating subscription boxes for their convenience and potential for discovery.

Retail : Subscription Services : Stat

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