LS:N Global

News

Travel site Fliggy curates a data-informed music festival

Alibaba-owned travel platform Fliggy is creating a three-day-long music festival in China’s Shapotou desert. Informed by its extensive consumer dat...

News

Ning streetwear appeals to China’s patriotic youth

In response to a growing interest in cultural identity among young people in China, Ning is a luxury streetwear brand celebrating ancient tradition...

Retail : Fashion : Youth

News

Moonflowers saffron celebrates Afghan heritage

Saffron brand Moonflowers is repositioning the ancient spice through a visual identity that celebrates Afghan land and culture, the women who harve...

Food & Drink : Packaging : Health & Wellness

News

Agua Mágica revives mezcal drinking rituals

The ultra-premium spirits brand has launchiedits first mezcal, embracing the history of Oaxaca and the rich origins of the drink.

Drink : Food : Spirits

News

Odeuropa uses AI to revive historical scents

Odeuropa is the first European initiative to use artificial intelligence (AI) to investigate the importance of scent in relation to cultural heritage.

Society : Fragrance : Technology

News

This virtual fashion collection celebrates African futures

Fashion label Daily Paper has created a 3D collection to celebrate and explore its African heritage.

Fashion : RS : Technology

News

Fable & Mane brings Indian rituals to haircare

Fable & Mane is a new haircare brand bringing Indian rituals and plant-powered ingredients to modern consumers.

Beauty : Health : Wellness

Viewpoints

How to engage the Chinese travellers of tomorrow

Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of Chinese touris...

Food : Travel : Tourism

News

A luggage campaign that champions ancestral travel

Luggage brand Tumi has enlisted Lenny and Zoë Kravitz to show how travel can reconnect us with our ancestry.

Travel : Culture : Advertising

Big Ideas

John Pawson on the future of luxury hotel design

The British architect on his recent project The Jaffa hotel, and why clarity and simplicity will shape the future of luxury hospitality.

Architecture : Hotels : Luxury Hotels

News

Milan Salone 2017: Colour legacy

Milan – Israeli designer Naama Agassi examines cultural perceptions of colour throughout history.

Milan Salone 2017 : Product Design : Heritage

News

Blend of old and new

Midleton, Ireland – Midleton Distillery’s new whiskey marks a departure from traditional approaches to branding the spirit.

Whiskey : Branding : Anti-Authenticity Marketing

News

A Spanish vision

Madrid – The Barceló Torre de Madrid hotel has a modern new look influenced by the city’s cultural heritage.

Barceló Torre De Madrid Hotel : Hospitality : Marvelology

News

Genetic garments

UK – Central Saint Martins graduate project Pure Human raises questions about the legal ownership of biological materials.

Pure Human : CSM Graduate Show 2016 : Biotechnology

Design Directions

Burberry February

British luxury brand Burberry is enabling people to pre-order and shop for items straight from its runway show.

Burberry : Seasonless : Snapchat

News

Behind the scenes

London – Acclaimed set designer Clementine Keith-Roach reveals some tricks of the trade in a short film for AnOther magazine.

Heritage : AnOther Magazine : Clementine Keith-Roach

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...

Beyond Borders : Authenticity : Heritage

News

Are you ready?

US – Wrangler Jeans is hanging up the cowboy hat and telling it like it is in its Born Ready campaign.

Wrangler : Marketing : Born Ready

Big Ideas

Luxury conversation

Global – Luxury fashion brands are losing their voice online, according to social media analysts Brandwatch.

BrandWatch : Social Media : Luxury Fashion Brands

News

LDF Network Evening 2015: Daniela Walker

London – It’s okay for brands to be themselves, says Daniela Walker, LS:N Global senior journalist and author of our macrotrend Anti-authenticity M...

Advertising : Marketing Campaigns : Heritage

News

LDF Network Evening 2015: Thomas Eberwein

London – Brands have to be more willing to have fun with their history, says Thomas Eberwein, founder and director of creative agency Thomas Traum.

Thomas Eberwein : Kenzo : Heritage

Markets

Global Luxury Market: Part 1

The sector is re-envisaging and redefining what luxury will mean in the 21st century.

Global Luxury : Market Overview : New Luxury Millennials

Viewpoints

Jacques Panis: Reviving Shinola

Jacques Panis, president of Shinola, explains how the watch and leather goods brand was brought back from near extinction.

Shinola : Detroit : Makers Mondays

News

Beyond living memory

Minnesota – Luxury blanket maker Faribault Woolen Mill is marking its 150th anniversary by creating products that will last fo...

Faribault : Memory Mill : Immortal Brand

News

Temple of tradition

Chengdu, China – To preserve the heritage of the rapidly expanding city of Chengdu, Swire Hotels has launched The Temple House hospitality complex.

The Temple House : Make Architects : Crafted Locale

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