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Anti-luxurians
News
Rogue Wave is the antithesis of luxury vodka
Scottish brewery BrewDog has unveiled a single malt vodka, branded to reflect its humble Aberdeen heritage.
Drink
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Luxury
:
Branding
Macro Trends
Uneasy Affluence
A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This is forcing luxury brands to rethink the...
Luxury
:
Hospitality
:
Finance
Markets
Global Luxury Market 2017: Part 2
In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emer...
Luxury
:
Fashion
:
Advertising
News
Makeover
York, UK – Fashion designer Matty Bovan is celebrating girlhood with a new film for Barbie’s 58th birthday.
Barbie
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Matty Bovan
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Youth Culture
News
Pure and simple
Global – Balenciaga’s minimalist website redesign reflects the shift from ostentatious displays of wealth to simple, pared-back statements in the l...
Balenciaga
:
Anti-choice Architecture
:
Anti-luxurians
News
Dystopian department store
New York – Norwegian artist Bjarne Melgaard is addressing the triviality of consumerism in a large-scale exhibition coinciding with New York Fash...
Bjarne Melgaard
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Anti-luxurians
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New York Fashion Week
Big Ideas
Multi-campaign concepts
Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.
Prada 365
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Prada
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Branding
Micro Trends
Uptown Downtown
Department store retailers are looking to attract younger audiences by moving location and collaborating with unexpected partners.
Department Stores
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Physical Retail
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Anti-luxurians
Markets
Luxury Futures 2016: Part 2
In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...
Luxury Futures 2016
:
Luxury On Demand
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Anti-authenticity Luxury
News
Luxury Futures Forum 2016
London – This week The Future Laboratory opened its doors to host a series of guest speakers and examine emerging luxury trends.
Luxury Futures Forum
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Luxury Market
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Anti-choice Architecture
News
Preview: Anti-luxurians
Global – In our Anti-luxurians tribe, we identify a multifaceted future luxury consumer who embraces purist athletics gear, technology-driven fash...
Anti-luxurians
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Global Fashion & Style
:
Tribe
Communities
Anti-luxurians
Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians
:
Fashion
:
Anti-authenticity
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