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Basketball
News
Skims launches star-studded campaign to celebrate WNBA partnership
Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...
Sport
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Fashion
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Beauty
News
Stat: Sporting events are boosting travel among Millennials and Gen Z
In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.
Sports
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Travel Trends
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Youth
News
A blockchain marketplace for basketball fans
Blockchain software company Dapper Labs has unveiled its collectibles platform, NBA Top Shot, designed for basketball super-fans.
Retail
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Technology
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Blockchain
News
Defeating the demons
California – A new ad featuring National Basketball Association player Stephen Curry addresses the issue of men’s mental health.
Mental Health
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Advertising
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Male Positivity
News
Retro returns: Original Penguin shoots 1950s-inspired editorial for new range
London – Original Penguin has taken to the courts, parks and studios of London for a new editorial celebrating its retro-inspired Vintage Gym colle...
Original Penguin
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Vintage Gym London Editorial
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Jonathan Daniel Price
News
Track and field: LED basketball court records players' movements
Shanghai - Sports brand Nike has created the world's first fully interactive LED basketball court.
Nike
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Basketball
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Interactive
Big Ideas
Film short for Centrum shows how Flat Agers are on the ball
Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...
Boomers
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Basketball
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Campaign
Design Directions
Paris Men's Fashion Week A/W 14
Athleticism, sports and performance were common themes in the collections this season. Artistic and creative prints also continued to dominate Pari...
Adventurist Accents
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Maison Et Objet
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Adventurism
News
Game-changer: Nike jumps to Self-Quants’ aid
New York – Sportswear brand Nike is launching Nike+ Basketball, a digital experience that tracks, records and analyses every aspect of a player’s b...
Trainers
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Measure
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Basketball
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Let MiCoach you: Train with celebrity athletes
Let MiCoach you: Train with celebrity athletes
Interactive
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Basketball
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THQ
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