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Macro Trends
Future Forecast 2025: Pop Culture & Media
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...
Pop Culture & Media
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Immersive Experience
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Creator Economy
News
Foresight Friday: Seyi Oduwole, foresight analyst
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight
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Australia
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France
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses.
Sex
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Entertainment
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Erotica
News
AI-native book publisher Rebind transforms reading experience
Rebind, an innovative publishing platform, is bringing a modern twist to classic literature by integrating AI-powered context and conversations.
Technology
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Pop-culture & Media
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AI
Micro Trends
Reading Raves
Communal reading events are attracting young consumers for their unique blend of socialising and serenity.
Reading
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Books
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Gen Z Loneliness
News
Digital Public Library of America launches banned book club
The Digital Public Library of America (DPLA) has introduced The Banned Book Club, a new initiative designed to combat the rise in book bans in scho...
Media
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Society
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Book
Markets
Browsing The Future of Bookshops
While the book economy continues to grow, bookshops must re-invent themselves to remain relevant – but they’re not going anywhere.
Retail
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Retail Experience
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Online Retail
News
The Author Clock brings literature to daily moments
The Author Clock uses quotes from novels to announce the time, transforming the timepiece into a discovery tool for contemporary and classic litera...
Design
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Technology
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Media & Entertainment
Markets
Reading Market
Innovators are harnessing pandemic behaviours to re-imagine books for a new generation of escapist, eco-conscious and phygital readers.
Media
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Entertainment
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Youth
Viewpoints
Gen Z audiences are rewriting entertainment
Aron Levitz, head of Wattpad Studios, explains how the storytelling app is creating an entertainment universe powered by data, fandom and teen crea...
Youth
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Media
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Entertainment
News
Stat: Lockdown boosts UK print book sales
British consumers are driving a rise in print book sales during the national lockdown.
Stat
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Statistic
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Society
News
The Campaign: Wild Detectives’ bookshop tourism
While travel operators faced uncertainty in planning campaigns, Wild Detectives positioned its Texas bookstore as a travel agency.
Retail
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Travel
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Hospitality
News
Penguin strips back reading with eco Naked books
To mark its 85th anniversary, Penguin is launching Naked Books as a way of continuing to offer a tactile reading experience in a more eco-conscious...
Media
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Technology
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Focus Filter
News
Stat: YouTubers are inspiring bookish children
A recent survey by The Reading Agency has found that UK children often look to social media influencers, including YouTubers, to find inspiration f...
Media
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Entertainment
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YouTube
News
Stat: UK adults read books to escape the pandemic
Consumers are changing their reading habits during lockdown, according to new research by Nielsen.
Society
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Covid-19
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Coronavirus
News
Covid-19: Why this bookshop is now a travel agent
With its bookstore and café closed, Wild Detectives is positioning its range of books as immersive travel experiences.
Retail
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Hospitality
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Travel
News
Stat: Isolated consumers turn to books about the home
According to research by NPD BookScan, sales of books focusing on home-life subjects are rising in America as US citizens opt to stay in to protect...
Educational
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Books
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Consumers
News
EasyJet launches on-board lending library
The airline has worked with publisher HarperCollins Children’s Books to offer child passengers books on board flights departing from the UK.
Youth
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Travel
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Entertainment
News
A tech-enabled book shop for families
Heritage publisher Rubio has been making educational books for Spanish schoolchildren for the last 60 years.
Retail
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Children
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Parenting
News
Thought-starter: Can books elevate luxury hospitality?
Increasing the provision of the printed page is fast usurping the large in-room flat screen as smart hoteliers’ core entertainment offer.
Hospitality
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Books
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Literary
Micro Trends
Literary Hospitality
Increasing the provision of the printed page is fast usurping the large in-room flat screen as smart hoteliers’ core entertainment offer.
Hospitality
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Travel
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Luxury
News
Serial Box delivers fiction as push notifications
New York – Publishing platform Serial Box is re-imagining the traditional novel format with a new campaign that sends stories of 150-characters or ...
Media
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Books
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Reading
News
Book chain
Australia – Editions at Play’s latest publication is a blockchain-based book that challenges conventional notions of ownership.
Blockchain
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Book
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Post-ownership
Big Ideas
Digital dailies
Global – Radish provides original curated literary content that is aimed at digitally connected consumers.
Radish
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Books
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Futuretainment
Big Ideas
Internet explorers
US – The Internet of Mysterious Things is a new children’s book that helps readers to unravel the science behind connected technology using an in...
The Internet Of Mysterious Things
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IoT
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Parenting Market
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