Brandstanding | LS:N Global

Viewpoints

Greener marketing for the Transformative Twenties

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push towards a greener economy, what should...

Society : Advertising : Post-pharmacy Brands

News

This tool inspires book-lovers to eschew Amazon

A new browser extension – Library Extension – is encouraging people to opt for their local library rather than shopping on Amazon.

Technology : Retail : Media

News

Le Labo launches essential skincare range and other stories

In today’s daily digest: Jigsaw confronts immigration issue, Dubai launches cryptocurrency, the growing wellness homes sector and other stories.

Beauty : Fashion : Finance

Big Ideas

How magazine Azeema empowers women from North Africa and the Middle East

The founders of Azeema magazine on representing strong-minded women, empowering young girls and championing inclusivity.

Youth Culture : Fashion : Belonging

News

Spotify stands in solidarity with communities affected by travel ban

Global – The music streaming service’s latest campaign pairs US artists with creatives from Muslim-majority countries.

Media : Culture : Advertising

News

Preview: Civic Placemakers

Global – Brands are taking a more proactive role in shaping their cities by investing in urban regeneration and the development of public spaces.

Civic Brands : Placemaking : Brandstanding

Micro Trends

Civic Placemakers

Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives and investing in the development of publi...

Civic Brands : Placemaking : Brandstanding

News

Preview: Civic Brands

Global – In a tense political climate, brands are stepping in to replace governments as educators and forces for good in society.

Civic Brands : Brandstanding : Collaborative Brands

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...

Brandstanding : Sharing 2.0 : Civic Brands

News

Off the wall hospitality

Palestine – The Walled Off Hotel is a new venture from street artist Banksy to promote tourism in the West Bank.

Banksy : The Dislocated World : Hospitality

Big Ideas

Truth in troubled times

UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...

Weber Shandwick : Brandstanding : Transparency

News

Under the influence

Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.

Faction Marketing : Canada : Brandstanding

News

Bottle sand bank

New Zealand – DB Export Beer is building awareness of finite materials with a scheme that enables consumers to recycle its bottles into sand substi...

Retail Futures : Whole-system Thinking : Brandstanding

News

Wake-up call

India – Tata Tea’s latest advertising campaign urges India’s youth to wake up to the country’s injustices.

Tata Tea : Brandstanding : India

News

A Matter of stuff

London – As part of Selfridges’ Material World campaign the department store retailer has collaborated with Dazed on five short films.

Selfridges : Dazed Digital : Sustainability

News

Equal play

US – Nike has launched its new Equality campaign that actively drives change in the community.

Nike : Brandstanding : Wellness

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.

Dove : Dislocated World : Unilever

Big Ideas

An atmosphere of protest

US – Outdoor clothing and equipment companies Patagonia and Black Diamond are taking a stand in order to prevent the sale of public land in Utah...

Patagonia : The Dislocated World : Brandstanding

Viewpoints

Brand politics

2016 will be remembered as the year when political norms were turned on their head, but should brands join the debate or remain politically neutral?

Brandstanding : Backlash Brands : Ben & Jerry's

News

Preview: Made in China

Global – The children of Chinese migrants, as well as those in mainland China, are beginning to re-assess their transnational identity, and giving ...

Third Culture Kids : Made In China : Mindset

Micro Trends

Made in China

In the era of third-stage globalisation, the children of Chinese migrants across the world are beginning to re-assess their transnational identity.

Third Culture Kids : Made In China : Mindset

Big Ideas

Forest focus

Taiwan – Forest is an app that lets users plant virtual and real trees in an effort to help people beat their smartphone addiction.

Forest : Productivity : Smartphone Addiction

Markets

Luxury Futures 2016: Part 1

The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.

New Luxury Millennials : Emerging Luxury Millennials : Generation Z

Big Ideas

That Friday ill feeling

US – Patagonia is taking a stand against the annual Black Friday retail event by donating all sales to environmental causes.

Patagonia : Black Friday : Brandstanding

Big Ideas

Eco-friendly food

US – Budget supermarket group Aldi has announced it will soon remove a range of pesticides from its products in US stores.

Aldi : Whole-system Thinking : Pesticides